SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 24, 2011 19:35 ET

Healthcare Bloggers Speak Out: How to Get Your Message Out to Millions of Health-Conscious Consumers and Healthcare Providers in 2011

Bulldog Reporter's PR University Presents a New 90-Minute Audio Conference

OAKLAND, CA--(Marketwire - January 24, 2011) - PR and communication professionals looking to get their healthcare product or service covered by influential healthcare industry bloggers should attend this new, 90-minute audio conference titled: "Healthcare Bloggers Speak Out: How to Get Your Message Out to Millions of Health-Conscious Consumers and Healthcare Providers in 2011."

Join PR University for an exclusive Meet-the-Editors training session featuring five influential healthcare bloggers who will reveal what stories they will be covering in 2011, the hottest trends in their coverage of the healthcare industry, plus inside tips on how and what stories they want PR people to pitch them

This exclusive PR University audio conference takes place on Thursday, January 27, at 1PM EST (noon CST; 11AM MST; 10AM PST).

Featuring:

Barbara Duck, Blogger, "The Medical Quack"

John M. Grohol, Psy.D., CEO, Founder, Editor-in-Chief, Psych Central

Gene Ostrovsky, Senior Editor, Medgadget

Ed Silverman, Editor, Pharmalot

Sandra Yin, Senior Editor, FierceHealthcare

What PR Pros will Learn:

  • Which healthcare trends and stories will command outsized coverage in 2011 -- and how they can hook their stories, angles and people to that coverage

  • How each of these blogs differs in its approach -- and audience -- and they you should customize their pitches accordingly

  • How federal healthcare reform -- aka "Obamacare" -- is changing healthcare coverage

  • Why tweets and other social media are revolutionizing healthcare industry coverage -- and how healthcare industry bloggers are adapting and thriving in this new environment

  • How the best PR pros have gained the ear -- and the trust -- of these leading editorial gatekeepers -- and how they, too, can build valuable long-term relationships with them

  • How emerging technologies, new healthcare treatments and regional healthcare providers can draw attention -- and generate coverage -- from major healthcare blogs

  • How large urban hospitals, multinational pharma companies, and major healthcare technology players can use their strengths to score coverage and build key relationships with these and other top healthcare industry bloggers

  • The key credibility boosters -- and credibility killers -- for PR pros who pitch top healthcare journalists

  • How to pitch up-and-coming doctors, interesting executives, and other talented healthcare providers and spokespeople to these media outlets

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $199 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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