June 26, 2013 14:02 ET

Healthcare Design Firm TAYLOR Grows Adding Carlson Strategy Group to Foster Greater Innovations in Healthcare Delivery Methodology

IRVINE, CA--(Marketwired - Jun 26, 2013) - In its commitment to transforming the business of the healthcare experience, TAYLOR, a full-service healthcare design firm, adds Lance Carlson of Carlson Strategy Group as Principal and Director of Strategies. A recognized advocate and practitioner for human-centered design and innovation, Lance will work with clients to develop strategy solutions that help organizations reach their goals and foster greater innovations in healthcare delivery methodology and human services.

Lance will lead TAYLOR's Strategies Practice, encompassing visioning, workplace culture, and brand strategy among other services to promote innovative business initiatives.

Carlson Strategy Group's diverse client work includes workplace strategy for a newly designed workplace at Amgen and retail strategy development for Microsoft's retail outlets, as well as brand implementation and change management services for a number of Microsoft corporate locations. Additional clients include Jayman Homes, Mars Foods, Intuit, Banff Centre, Chevron Energy Solutions, and Hyundai Motors North America. Tactical partnering on project pursuits introduced the two firms and opened dialogue for this action.

"Our business has evolved beyond architecture into how today's healthcare companies and businesses solve bigger problems. We're no longer simply addressing a real estate solution but increasing organizational efficiencies and building workplace culture. Lance, with his diverse background, is the ideal advocate to lead that discussion within the healthcare community and beyond," said D. Randy Regier, President, TAYLOR.

According to TAYLOR, even the Affordable Care Act mandates that are now being realized are changing the entire value proposition for the healthcare client, moving the focus to the consumer's satisfaction.

"TAYLOR is the perfect platform to drive these leading-edge conversations and discover solutions for organizations that need a strategic partner to help maneuver through the fast-moving impacts of technology, lifestyle, values and demographics. It's a cultural shift and willingness to do things differently," Lance added.

Prior to founding Carlson Strategy Group, Lance was a Vice President with the innovation firm Continuum, and was previously Director of Strategy & Brand Design with the global design firm Gensler.

TAYLOR is a full-service design firm with offices in northern and southern California. Clients include: Children's Hospital and Research Center Oakland, Oakland CA; Scripps Health in San Diego, CA; Hoag Hospital in Orange County, CA; UCSF Medical Center, San Francisco CA; and numerous service areas for Kaiser Permanente, among others.

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