SOURCE: Aberdeen Group

Aberdeen Group

January 06, 2010 12:41 ET

Healthcare Driving Performance With Business Intelligence

Healthcare Providers Use Business Intelligence to Achieve Impressive Business Results

BOSTON, MA--(Marketwire - January 6, 2010) - The newly published research on business intelligence from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), shows that healthcare organizations can achieve impressive gains in profitability, accounts receivables performance and nurse retention through the use of reporting and analytics capabilities. The research, "BI in Healthcare - A Prescription for Good Financial Health," revealed that the top performing 20% of organizations on average achieved an excess revenue (profit) margin of 9%, took 36 days to receive payment on accounts and had an annual nurse turnover rate of 10%. In comparison, the remaining 80% of survey respondents on average achieved an excess revenue (profit) margin of 1%, took 46 days to receive payment on accounts and had an annual nurse turnover rate of 14%.

"Our research found that leading organizations are much better at managing their staffing productivity, medical supply costs and their billing cycle than the others. For example, one-third of leading organizations have the ability to match the nurse staffing schedule to the current patient census, compared to only 25% of all others. That typically requires multiple data streams to be integrated, but the alternative is overstaffing, which can lead to increased overtime payments and higher temporary labor costs," said David White, senior research analyst, Aberdeen Group.

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
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