SOURCE: Advisor Medical

Advisor Medical

September 06, 2011 09:31 ET

Healthcare Industry Veteran Seth Lederman, D.C. Joins Advisor Medical as Medical Director

CHICAGO, IL--(Marketwire - Sep 6, 2011) - Advisor Medical, the leading provider of musculoskeletal ultrasound systems, announced today that Seth Lederman, D.C. joined the company as medical director. Bringing with him 22 years of clinical and corporate healthcare experience, Dr. Lederman will assist Advisor Medical in its national expansion through business development, clinical support and training.

Before joining Advisor Medical, Dr. Lederman was manager of physician development at United Allergy Labs, where he was responsible for installing system solutions that included operational innovations and training solutions for revenue maximization. Prior to this, Dr. Lederman was a senior healthcare marketing strategist/trainer and consultant for Practice Builders, a leading private practice healthcare marketing firm specializing in the design and implementation of customized turn-key marketing programs, and the delivery of practice staff and physician training. He was also the director of business development and trainer for CERT Health Sciences, the world leader in modern science of non-surgical spinal decompression (SpineMED Decompression System). Dr. Lederman pioneered the multi-specialty practice approach to spine and sports medicine. He has also owned and operated several pain management and spine and sports medicine facilities where he has seen the introduction and advancement of many diagnostic treatment modalities and technologies.

"Dr. Lederman has extensive experience in both the medical device and the medical service line of business, which is a tremendous asset to Advisor Medical," said Paul Kapenga, president of Advisor Medical. "We are thrilled to have Dr. Lederman join our team of executives to oversee all of our high-level physician training and consulting, as this will help to ensure physician success clinically and fiscally utilizing our ultrasound technology."

Advisor Medical is a customer-focused ultrasound distributor for private office physicians and a leader in the musculoskeletal (MSK) ultrasound market. The company recently began selling the new, dedicated Flex Focus™ 400MSK ultrasound system from BK Medical, a wholly owned subsidiary of Analogic Corporation (NASDAQ: ALOG). The Flex Focus 400MSK system offers premium-imaging quality and is extremely user friendly. The system is now available in the United States for MSK applications, such as patient exams for sports injuries, exclusively through Advisor Medical.

About Advisor Medical
Advisor medical has over 10 years of experience in the ultrasound industry and over $30 million in ultrasound sales. The company offers new and refurbished ultrasound solutions to physicians combined with comprehensive training and outstanding service. For more information, visit

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