February 28, 2012 09:00 ET

HealthCPA Launches New Service to Cure Medical Claim Confusion

New Patient Financial Advocacy Service for Medical Practices Allows Doctors to Give Patients Much-Needed Assistance With Managing Medical Claims and Expenses

SAN FRANCISCO, CA--(Marketwire - Feb 28, 2012) - Consumers are struggling with rising medical costs and the complexity of determining what is and is not covered by health insurance. Patients often turn to their physicians for help only to find that there is no cure for medical claim confusion. HealthCPA, the premier provider of health care financial advocacy, announced today the launch of a new financial advocacy service that allows physicians' offices to help their patients with billing questions and insurance claim denials. In response to patients' growing confusion and anxiety around medical costs and health insurance coverage, many physicians' offices are seeing an opportunity to help their patients manage medical claims and expenses.

A McKinsey and Company study revealed that 72 percent of consumers agree that health plans are sometimes so complicated it is difficult to understand what is covered or what services cost. The study validates the results of a 2011 HealthCPA focus group in which the majority (81%) of patients surveyed reported anger and frustration with medical bills. The frustration and confusion has resulted in increased billing and collection costs for medical providers and a rise in bad debt from consumers who do not pay for health care services.

"Personalcare Physicians is proud to partner with HealthCPA and provide this innovative new service to our patients," said Leeann Garms, COO, Personalcare Physicians of Orange County. "Trying to manage insurance claims was a major source of stress for our patients and was taking significant staff time on our end. Our goal is to help patients with all aspects of their health care, and with HealthCPA managing all of the financial and insurance questions, we are even better positioned to do so. The service that HealthCPA provides has delighted our patients and prospective patients, and made a measureable impact on our bottom line as well."

Physicians are accustomed to making referrals when specialty care is needed but lacked a referral source for medical claim confusion. HealthCPA's new service allows doctors to offer patients a HealthCPA Membership right from their office. Patients who receive a HealthCPA Membership through their doctor's office can track all of their bills and claims online and receive one-on-one assistance from a trained Financial Advocate. A major advantage of the HealthCPA service is that families can see bills and claims from all of their medical providers and health insurance plans in one place. HealthCPA's Financial Advocates proactively audit all of the bills and insurance statements and personally follow up to fix any billing errors or denied claims.

"Right now, people are struggling to understand and manage all the paperwork that our health care system throws at them, and they are turning to their doctor's office for help," said Joshua Greenberg, Chairman and President, HealthCPA. "Now, doctors can provide a solution to this problem and give patients much-needed relief, and providing this concierge-level service also helps them attract and retain new patients."

HealthCPA has been helping members manage medical costs for 15 years, saving the average member family more than $1000.00 per year. This new service will benefit patients and physicians, reducing the time spent on medical claims issues.

About HealthCPA
HealthCPA is the premier provider of health care financial advocacy services, with an unmatched 15-year track record of saving its members time, money and stress. The company's trained Financial Advocates provide personalized, concierge-style service to help members navigate the complex environment of today's health care system from a financial perspective. HealthCPA is committed to delivering exceptional customer service to its thousands of members around the country, and has built a proprietary technology system with bank-level security to ensure the highest levels of customer care, privacy and safety. For more information on the company and its services, go to

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