SOURCE: Healthient, Inc.

January 13, 2011 16:45 ET

Healthient Announces the Launch of Crispy Fruit -- Low-Calorie Fruit Snack

JUPITER, FL--(Marketwire - January 13, 2011) - Today, Healthient, Inc. (OTCBB: SNAX) announced the debut of Crispy Fruit, a new line of freeze dried fruit snacks. These sweet and delicious fruit snacks are made from high quality freeze-dried fruit and contain no added sugar, preservatives, fat or cholesterol.

"We are dedicated to helping people make better food choices and Crispy Fruit offers people of all ages the opportunity to snack healthier without compromising on taste or satisfaction. When you're in the mood for something sweet, at just 34-61 calories per serving, Crispy Fruit is the perfect snack," said Katherine West, CEO of SnackHealthy.

Crispy Fruit is the perfect "on the go" snack and a delicious way to increase your family's daily fruit intake. One bag of Crispy Fruit equals approximately one serving of fruit. Our low-calorie, portion controlled, snacks are designed to help you eat right and feel your best. Crispy Fruit is currently available in a 20 serving Variety Pack including Pineapple -- just 34 calories, Banana -- just 61 calories and Fuji Apple -- just 47 calories. Crispy Fruit is the ideal choice for people seeking healthy alternatives to traditional snack foods.

Crispy fruit is distributed through the Company's growing network of SnackHealthy Brand Partners.

About SnackHealthy, Inc.

SnackHealthy is the direct sales business unit of Healthient (SNAX), headquartered in Jupiter, FL. SnackHealthy offers a personally and financially rewarding home-based business opportunity to distributors of their "better for you" snacks and drinks. Learn more about SnackHealthy at the corporate web sites and

About Healthient, Inc.

Healthient (SNAX) is building a portfolio of healthy food and beverage snacks including Crispy Fruit, Light Natural Popcorn, Low-Sodium Mini Pretzels, Fruit and Nut Bars, Oatmeal with fruit, Healthy shakes, Zing! Sugar-Free Healthy Energy Drinks, and FiberPlus Antioxidant Drinks. We are united with our brand partners by our commitment to preventing childhood obesity. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, Healthient pledges to balance strong financial returns with giving back to our communities through the Healthient Foundation. For more information, please visit

Disclosure Regarding Forward-Looking Statements

Forward Looking Statements
This document contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws, including any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements of belief; and any statements of assumptions underlying any of the foregoing. Forward-looking statements may include the words "may," "will," "estimate," "intend," "continue," "believe," "expect" or "anticipate" and any other similar words.

Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and to inherent risks and uncertainties, such as those disclosed or incorporated by reference in our filings with the Securities and Exchange Commission. Important factors that could cause our actual results, performance and achievements, or industry results to differ materially from estimates or projections contained in our forward-looking statements include, among others, the following:

  • any collateral impact resulting from the ongoing worldwide financial "crisis," including the availability of liquidity to us, our customers and our suppliers or the willingness of our customers to purchase products in a recessionary economic environment;
  • our relationship with, and our ability to influence the actions of, our brand partners;
  • improper action by our employees or brand partners in violation of applicable law;
  • adverse publicity associated with our products or network marketing organization;
  • changing consumer preferences and demands;
  • our reliance upon, or the loss or departure of any member of, our senior management team which could negatively impact our brand partner relations and operating results;
  • the competitive nature of our business;
  • regulatory matters governing our products, including potential governmental or regulatory actions concerning the safety or efficacy of our products, and network marketing program including the direct selling market in which we operate;
  • third party legal challenges to our network marketing program;
  • risks associated with operating internationally and the effect of economic factors, including foreign exchange, inflation, pricing and currency devaluation risks;
  • uncertainties relating to the application of transfer pricing, duties, value added taxes, and other tax regulations, and changes thereto;
  • our inability to obtain the necessary licenses to expand our direct selling business internationally;
  • adverse changes in the economy, legal system or governmental policies;
  • our dependence on increased penetration of existing markets;
  • contractual limitations on our ability to expand our business;
  • our reliance on our information technology infrastructure and outside manufacturers;
  • the sufficiency of trademarks and other intellectual property rights;
  • product concentration;
  • changes in tax laws, treaties or regulations, or their interpretation;
  • taxation relating to our brand partners;
  • product liability claims; and
  • whether we will purchase any of our shares in the open markets or otherwise.

We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date hereof or to reflect the occurrence of unanticipated events, except as required by law.

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