SOURCE: Healthient, Inc.

Healthient, Inc.

July 25, 2011 09:30 ET

Healthient Introduces the LoliBar

Raspberry Delight, Blueberry Bliss, Figalicious and Apricot Peaches & Dreams

JUPITER, FL--(Marketwire - Jul 25, 2011) - Healthient, Inc. (OTCBB: SNAX), introduced SnackHealthy branded LoliBar, its newest product in a growing line of "better for you" snacks. The LoliBar product line includes the delicious flavors of Raspberry Delight, Blueberry Bliss, Figalicious and Apricot Peaches & Dreams. LoliBar is convenient, portable, nutritious, and tasty and makes the perfect on-the-go snack for busy families and health-conscious consumers seeking to incorporate healthy grab-and-go snacks into their fast-paced lifestyles.

Consumer demand for nutrition and snack bars continues to rise, however, most bars contain ingredients such as corn syrup, artificial sweeteners, artificial flavors, colors, hydrogenated oils, and a long list of unpronounceable ingredients, which are all bad for your health. LoliBar is a healthy and delicious whole-wheat bar filled with a fruit puree that will leave you feeling like you just experienced a slice of cookie heaven. LoliBar is the perfect portion, and made with all natural ingredients that you can feel good about. These delicious, fruit-filled delights are only 110 calories per serving, Kosher, contain 0g trans fats and are made from 100% natural ingredients.

Americans are snacking more than ever with retail sales of packaged snacks ringing up $64 billion in 2010, up from $56 billion in 2006, according to Packaged Facts new "Snack Foods in the U.S., 4th Edition." The market is predicted to reach $77 billion by 2015 fueled by reduced restaurant dining, busier lifestyles and rising health concerns.

"We've added another great tasting product perfectly positioned for our future growth due to the strong consumer demand for better-for-you snacks and increasing pressure from regulators to produce options low in calories, sodium and fat. It doesn't do any good to have healthy food if people don't eat it. Obesity is a growing problem in America and we will continue to focus on helping people make better food choices enabling them to find and maintain their healthy weight," said Katherine West, CEO of SnackHealthy.

SnackHealthy's products are sold exclusively through the Company's growing network of distributors. For more information on our products, please visit www.snackhealthy.com. To schedule an interview with a company spokesperson, please contact Katherine West at 561.935.6449 ext. 100 or katherine.west@healthient.com.

About SnackHealthy, Inc.

SnackHealthy is the direct sales business unit of Healthient, Inc. (SNAX), headquartered in Jupiter, FL. SnackHealthy offers a personally and financially rewarding home-based business opportunity to people interested in marketing SnackHealthy's "better for you" snacks and drinks. The "Get 4, Pay No More" marketing program at SnackHealthy allows customers and distributors to earn a monthly home delivery of snacks for free. Learn more about SnackHealthy at the corporate web sites www.snackhealthy.com and www.getpaidtosnack.com.

About Healthient, Inc.

Healthient (SNAX) is building a portfolio of healthy food and beverage snacks that satisfy several eating occasions daily. We are united with our brand partners by our commitment to helping people achieve and maintain their healthy weight without gimmicky diets and to preventing childhood obesity. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, Healthient pledges to balance strong financial returns with giving back to our communities through the Healthient Foundation. For more information, please visit www.healthient.com.

Disclosure Regarding Forward-Looking Statements

This document contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws, including any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements of belief; and any statements of assumptions underlying any of the foregoing. Forward-looking statements may include the words "may," "will," "estimate," "intend," "continue," "believe," "expect" or "anticipate" and any other similar words. Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and to inherent risks and uncertainties, such as those disclosed or incorporated by reference in our filings with the Securities and Exchange Commission.

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