SOURCE: Healthient, Inc

May 20, 2013 10:09 ET

Healthient Launches Direct-to-Consumer Channel

Better Prices and More Options at

JUPITER, FL--(Marketwired - May 20, 2013) -  Healthient, Inc. (OTCBB: SNAX), announced today it will now offer its line of "better for you" snacks direct to consumers at Additionally, the Company has announced lower pricing on its most popular products.

"Our mission of helping people achieve and maintain their healthy weight continues. More than ever before, today's consumers are looking for healthier, great tasting snacking options. Our nutritious snacks offer people of all ages the opportunity to snack healthy without compromising taste or satisfaction," said Katherine West, Healthient's CEO.

Americans are snacking more than ever, according to Packaged Facts new "Snack Foods in the U.S." The market is predicted to reach $77 billion by 2015, up from $56 billion in 2006, fueled by reduced restaurant dining, busier lifestyles and rising health concerns.

Until now, the Company's products were distributed exclusively through a network marketing channel and available only through independent distributors. Healthient now offers consumers the ability to buy direct from the company and enjoy a savings of up to 30 percent on its most popular snacks.

"We are dedicated to helping people make better food choices and to the fight against childhood obesity. We feel that expansion into retail markets and better pricing will allow us to reach a much broader audience ultimately delivering healthy snacks into the hands of more families."

"The launch of our retail division and direct-to-consumer channel on demonstrates Healthient's commitment to providing American families affordable healthy snacking options. This is an exciting time for Healthient and our SnackHealthy brand as we introduce new sales channels to strengthen and grow our business," she added.

Media members seeking additional information on SnackHealthy's complete line of better for you products should visit To schedule an interview with a company spokesperson, please call 561.935.6449 or email your request to

About SnackHealthy, Inc.
SnackHealthy, Inc. is a wholly-owned subsidiary of Healthient, Inc. (SNAX), headquartered in Jupiter, FL. We offer a portfolio of great tasting snacks and beverages that are all-natural, low-calorie, gluten-free, and free from artificial sweeteners. SnackHealthy is dedicated to helping people achieve and maintain their healthy weight and to bringing awareness to the issues surrounding childhood obesity. Learn more about SnackHealthy at the corporate web site

About Healthient, Inc.
Healthient (SNAX) offers a portfolio of healthy food and beverage snacks that satisfy several eating occasions daily. We are committed to helping people achieve and maintain their healthy weight without gimmicky diets and to preventing childhood obesity. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, Healthient pledges to balance strong financial returns with giving back to our communities through the Healthient Foundation. For more information, please visit

Disclosure Regarding Forward-Looking Statements
This document contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws, including any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements of belief; and any statements of assumptions underlying any of the foregoing. Forward-looking statements may include the words "may," "will," "estimate," "intend," "continue," "believe," "expect" or "anticipate" and any other similar words. Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and to inherent risks and uncertainties, such as those disclosed or incorporated by reference in our filings with the Securities and Exchange Commission.

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