SOURCE: Healthiest You

Healthiest You

Healthiest You

January 13, 2015 13:13 ET

Healthiest You Incorporates PokitDok Technology to Increase Convenience and Cost Transparency for Personal Healthcare

SCOTTSDALE, AZ--(Marketwired - Jan 13, 2015) - Healthiest You, the nation's leader in telehealth user engagement, has unveiled new tools designed to assist Healthiest You's plan members to take a more active role in managing their healthcare choices. Through the partnership with PokitDok, the largest health graph of U.S. providers, treatments and procedure prices, Healthiest You is bringing more ways to give consumers control by changing the healthcare experience. These new consumer-friendly tools include procedure pricing capabilities, a provider search engine and convenient scheduling tools to complement Healthiest You's existing services such as unlimited virtual doctor 'visits', wellness coaching and prescription drug pricing that is often lower than insurance co-pays.

"Going 'to see' a doctor is starting to look very different than the traditional model," said Lisa Maki, co-founder and CEO, PokitDok. "Healthiest You is paving a new way for consumers to reach board certified physicians via telehealth, tapping PokitDok to enhance the treatment experience. By licensing our Application Programming Interfaces, Healthiest You is now giving consumers new visibility by simply providing market prices for treatments, access to specialists in their area and the ability to check their insurance eligibility for treatment in real-time. This is a great example of how the PokitDok Platform can be used to unleash powerful data and streamline the operations behind healthcare delivery."

Healthiest You members will now have even more ways to control their healthcare costs with the ability to quickly and easily make requests to multiple healthcare providers for quotes on procedures and services. Members can compare average cash and insurance prices for a procedure in their area for everything from an MRI to a hip replacement. Once the best option is selected, they can schedule and pay for treatment with participating providers via a mobile device in one simple session, minimizing the multiple confusing and time-consuming steps often involved in healthcare encounters.

"PokitDok's extensive database of localized prices for healthcare procedures, appointment booking, and procedure and provider specialty search is a natural extension of our mission to change the way healthcare is delivered," said Jim Prendergast, CEO of Healthiest You. "As consumers demand more choices, value and convenience, our goal is to simplify the healthcare experience and bring transparency to caring for one's health -- and PokitDok's expertise allows us to do just that."

"Healthiest You is bringing together the best partners in the digitalization of healthcare, like Pokitdok, to make healthcare simple to navigate and make choices and options easy to understand," said Sergio Radovcic, Chief Marketing Officer, Healthiest You. "By utilizing the latest smart phone capabilities and geolocation-based technology to provide relevant information to our members, Healthiest You is opening up new access to health information and care."

Healthiest You has established itself as the industry leader in telehealth engagement with usage levels averaging 39% among its members, which is significantly higher than typical telehealth utilization. In addition, the company doubled their membership and tripled their employer groups in the fourth quarter of 2014 and expects to double again in the first quarter of 2015. Healthiest You saves time, money, worry, and hassle for companies and their employees who are taking on more responsibility for their healthcare costs.

Healthiest You is available to individuals, employers, payors and self-insured groups exclusively through thousands of insurance partners and agencies across the United States.

About Healthiest You
Healthiest You, a health and wellness delivery innovator, is putting consumers in control of their healthcare with improved access to doctors, personal healthcare information and costs. Headquartered in Scottsdale, Arizona, Healthiest You was founded in 2012 as a result of the merger of Healthiest You and HealthNowMD. Healthiest You offers a bundle of consumer-empowering tools including 24x7 access to a network of more than 2,300 concierge doctors who are on call to members via telephone, webcam, or email to diagnose common conditions and prescribe medications when appropriate, a research-based online wellness program and a prescription drug cost comparison and savings engine. By directing medical claims out of traditional insurance plans, Healthiest You serves as an accessible and affordable complement to primary care, saving time, money, worry, and hassle for companies and their employees. For more information, visit

About PokitDok
PokitDok is a HIPAA-compliant cloud-based platform for healthcare purchases, connecting consumers directly with practitioners in a transparent, e-commerce experience. PokitDok provides Enterprise access to market-driven provider, treatment, pricing and scheduling information through Application Programming Interfaces (API), plus X12 claims, authorization, eligibility and referrals solutions. Health systems, Technology providers and Start-ups seeking to reduce expenses and streamline health-related business processes can sign up at to request an API key. PokitDok is based in San Mateo, CA and Charleston, SC and backed by New Atlantic Ventures, Rogers Venture Partners, and Subtraction Capital.

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