SOURCE: Healthiest You

Healthiest You

November 14, 2012 05:13 ET

Healthiest You Merges With HealthNowMD to Offer Consumer Centric Programs Proactively Adaptable in Sickness and in Health

Complete Digital Telehealth and Wellness Solution Now Available to Insurance Groups and Employers

MOUNTAIN VIEW, CA--(Marketwire - Nov 14, 2012) - Healthiest You (http://healthiestyou.com), the pioneer in brain-based, dynamic digital programs to improve wellness, has merged with HealthNowMD (http://www.healthnowmd.com/), a telemedicine leader providing 24/7 access to U.S.-based, licensed physicians for webcam, telephone, and email consultations. As a result of this merger, insurance groups and employers can now offer the only complete digital telehealth and wellness system to their employees on a monthly subscription basis.

Healthiest You offers the first effective cloud-based consumer health solution designed around cutting edge neuroscience research. Patent pending algorithms using more than 1800 variables drive revolutionary tools built on the latest information in medicine, nutrition and fitness. Inspired by "The Program" authored by Stanford-trained Kelly Traver, M.D., Healthiest You delivers brain-based, highly personalized, and clinically proven online and mobile applications. The comprehensive Healthiest You solution works with each individual's unique underlying motivators in addition to health conditions and lifestyle choices to maximize positive outcomes.

HealthNowMD provides on-demand access to quality healthcare anytime, anywhere without the hassles of waiting rooms or travel time. A network of doctors in all 50 states specifically trained to address health needs is available around-the-clock for both informational as well as diagnostic consultations. All evaluations, diagnoses, prescriptions issued, doctor's notes, and follow-up discussions are recorded and maintained in a HIPAA-secure electronic health record for continued care.

"Healthiest You helps people become better acquainted with their brains and their health in the comfort of their homes, while HealthNowMD has brought back the house call with advances in telecommunication technology," stated Healthiest You Founder, and former CEO, Dr. Kelly Traver. "Keeping employees well and being there for them when they are not is what the merger between Healthiest You and HealthNowMD is all about."

"With President Obama's re-election, the Affordable Care Act will become a permanent component of the American healthcare system in 2014. Mandated wellness and increased insurance coverage will compound the shortage of primary care physicians and access to doctors will decrease substantively," stated Jim Prendergast, CEO of HealthNowMD and newly appointed CEO of Healthiest You. "The Healthiest You solution addresses both of these challenges simultaneously, saving employees time, cost, and hassle while improving health outcomes. Meanwhile, employers save millions keeping their employees healthy and working instead of at the ER or urgent care when illness strikes."

According to the American Medical Association, nearly 70% of doctor office visits and 40% of emergency room visits are unnecessary. These situations could effectively be handled by telemedicine consultations, and HealthNowMD makes telehealth convenient and affordable. Further, up to 70% of a patient's health is directly related to daily lifestyle choices. Healthiest You helps people take the incremental steps required to achieve long term benefits. Engaging and empowering consumers in their personal health with preventative action plans plus options for sickness reduces overall healthcare costs for employers and insurers.

HealthNowMD has been gaining significant traction, growing nearly 20% month over month as plan sponsors, general agents, and human resources look to improve employee engagement in benefits programs in the consumer driven model of medicine. The HealthNowMD merger with Healthiest You eliminates more barriers to health by putting the consumer in a proactive role to drive down healthcare costs and improve personal outcomes.

As a result of the merger, HealthNowMD becomes Healthiest You to better reflect the overall corporate mission of ongoing health and wellness instead of just focusing on accessing healthcare 'now.' Healthiest You is designed to integrate and interact with electronic medical records (EMR), personal health records (PHR), labs, and biosensors to seamlessly incorporate prescriptions, test results, office visits, etc. into a patient's program. The scalable cloud-based platform is built for extensive data mining and facilitates corporate analysis and development of unique knowledge databases while the system adapts based on actual results.

Monthly subscription plans for the complete Healthiest You solution start as low as $15 per individual and $29 per family with sliding scale discounts based on volume. For more information, contact: Angel Paravicini at (480) 779-4367.

About HealthNowMD
HealthNowMD is an affordable solution to the challenge of healthcare access, providing a nationwide network of doctors specifically trained to address health needs 24/7. Physicians can review medical records, diagnose common conditions, recommend treatment plans, provide second opinions, and prescribe non-controlled medications when appropriate. The HealthNowMD service is an accessible complement to primary care saving time, money, worry, and hassle. For more information about privately funded HealthNowMD, please visit http://healthnowmd.com or call (480) 779-4361.

About Healthiest You
Healthiest You is a unique online and mhealth system inspired and developed by Dr. Kelly Traver, one of America's Top Physicians and author of The Program. Designed to help people become more engaged with their health, the patent-pending program features a proprietary rules-based engine with over 1800 variables that address health concerns as well as motivational styles. Healthiest You is based on the latest neuroscience research and offers extensive and exclusive content, HIPAA compliance, and an extremely scalable platform with clinically validated positive outcomes. Participants see significant improvements in the areas of weight loss, exercise frequency, stress, mood, sleep, energy, blood pressure, blood sugar and cholesterol. For more information about privately funded Healthiest You, please visit http://healthiestyou.com.

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