SOURCE: HealthiNation

HealthiNation

April 23, 2015 14:52 ET

HealthiNation Premieres as the Only Premium Provider of Health & Wellness Video Content at the IAB Digital Content NewFronts 2015

Attend HealthiNation's May 5 Debut at the Stollway Knitting Factory to Access the Best TV-Quality Content for Health-Conscious Audiences

NEW YORK, NY--(Marketwired - Apr 23, 2015) - HealthiNation, an Emmy-nominated producer of premium original health and wellness video programming, will showcase its new and returning series in the health, food, and fitness categories at this year's IAB Digital Content NewFronts May 5 from 6:00-10:00 p.m. at the Stollway Knitting Factory at 250 W. 39th St., New York City.

While HealthiNation's premiere is invite-only, admission may be requested from events@healthinaton.com for brands, agencies, and press that focus on health-conscious audiences, a key segment for many of today's largest advertisers. With more than 84 percent of U.S. healthcare spend going toward preventable, chronic conditions, HealthiNation delivers essential digital video programming to inform and inspire people to live healthy and active lifestyles.

HealthiNation's premium content covers the gamut of consumer health issues by providing audiences with compelling videos that address health concerns, while offering advertisers an opportunity to tap into three increasingly popular content trends -- mobile, video and health -- in a scalable, deeply personal way that motivates target audiences. From healthy eating practices to insights on combating acne and managing depression, the video-only health and wellness property caters to viewers looking to improve their lives and provides information across all screens. HealthiNation's library of videos features real-life people with compelling stories on wellness.

"Being selected as the only health publisher to present at the IAB NewFronts speaks volumes to the growing importance of mobile and video for online advertisers," said Patrick Vogt, CEO of HealthiNation. "HealthiNation is dedicated to offering high-quality video content to viewers at home and on-the-go, which would otherwise be costly. Our content is truly engaging and our viewers are responding and providing fantastic feedback. Our dedicated audiences are an engaged community that are ideal for brands to create an immersive video experience that make a positive difference in people's lives with their brand."

According to eMarketer, adults in the U.S. will spend an average of 5 hours and 31 minutes watching video each day this year. HealthiNation's professionally produced content featuring new and diverse talent is a win-win for both consumers looking to address their health needs and video platform providers seeking greater exposure.

"We are excited to showcase our new content at the IAB NewFronts," said Brendan Anderer, Chief Programming Officer for HealthiNation. "This is a true acknowledgement by the IAB that video has finally risen to the forefront of consumer and advertiser channel preference as we showcase new content and take video to the next level with our original, award-winning, television-quality programming."

In a recent statement about the changes in consumer TV viewing, Anna Bager, Senior Vice President, Mobile and Video, IAB said, "[I]t is even more important for our members and the industry at large to recognize the impact and reach of digital video, which this study makes clear. Viewers are now tuning into, discussing, and sharing digital video on a wide variety of screens. This means more eyeballs, more engagement, and a wealth of new opportunities for marketers to reach their audiences wherever they may."

HealthiNation has several new series premiering soon including Cooking with Diabetes; Eating Healthy on a Budget; Healthy Comfort Food; Breakfast Makeover; Mediterranean Cooking, Juicing, Kitchen Tips, Yoga, Pilates, Running, Stretching, and more. In addition, the site features new episodes of the popular ongoing series Eating by Heart, Gluten Free Tasty, HealthiHolidays, Clean Eating, Tryout Workout, Kickstart Workouts, etc.

Click here for information on the IAB Digital Content NewFronts. The event is invite-only.

About HealthiNation
With more than 1 million video views per day, HealthiNation is a leading provider of engaging and informative health video content across all main categories of healthy living. From recipes and nutrition to fitness to living with a health condition, our award-winning producers and videographers create visually engaging video series that cover it all. Our world-class platform enables us to distribute our content to viewers across all screens and platforms, anywhere they want to see it. http://www.healthination.com/about/

Contact Information

  • PRESS CONTACT:
    Alexis Roberts
    Blast PR for HealthiNation
    805-886-8511
    Email Contact