SOURCE: Healthline Networks, Inc.

September 10, 2007 12:57 ET

Healthline, LocateADoc Provide First Aid to Patient Education

Healthline and LocateADoc.com Partner to Offer Healthcare Consumers Faster, Better Access to Health Information Online

SAN FRANCISCO, CA and ORLANDO, FL--(Marketwire - September 10, 2007) - Healthline Networks (www.healthline.com), the leading provider of intelligent health information services, and LocateADoc.com, the exclusive one-click doctor directory on the Internet, announced today their partnership to enable patients and physicians to quickly access medically accurate information on health-related topics including symptoms, diagnosis, and treatment options.

The Pew Internet and American Life Project survey shows that each day 8 million people use the Internet to search for health information. One out of three people seeking health information online look for a doctor or a hospital.

"Healthcare is local. With the growing popularity of the Internet as a healthcare consumer resource, we want to help patients find the right provider to address their healthcare needs and, at the same time, provide a wide range of health information resources to improve the patient's dialog with their physician," said Dean Stephens, president and COO of Healthline Networks. "Through our partnership with LocateADoc, we can merge an effective locate a doctor service with medically relevant information tied to specific medical specialties."

To connect LocateADoc.com users to comprehensive, accurate, and contextually relevant content, Healthline will power all health searches on LocateADoc.com -- a Top 10 Website specializing in information on cosmetic dermatology and dentistry, plastic surgery, and bariatric procedures.

By integrating Healthline's Medically Guided search, navigation and content platform, LocateADoc.com will enable patients and physicians to research specific health topics and to broaden or narrow their search results as they seek related topics.

"With this new partnership, patients who visit LocateADoc.com to search for a doctor among the 160,000 listings can now also find information about the topics they plan to discuss with that physician," said Glen Lubbert, president of Mojo Interactive, producer of LocateADoc.com. "Knowledge is power, and together, we can help prospective patients become better informed and more confident consumers of health."

About Healthline

Healthline Networks offers an innovative approach to meeting the needs of today's health information seeker. The company's unique consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners -- a network of trusted destination sites that include publishers, portals, search engines, employers and health plans -- help consumers navigate the complex world of healthcare information, empowering them to make more confident, informed decisions. Headquartered in San Francisco, Healthline is backed by Aetna Ventures, GE/NBCU's Peacock Equity, JHK Investments LLC, Kaiser Permanente Ventures, Mitsui & Co., Ltd., Reed Elsevier Ventures, U.S. News and World Report, and VantagePoint Venture Partners.

About LocateADoc.com

LocateADoc.com is the exclusive one-click doctor directory on the Internet. LocateADoc.com has been named a Hitwise "Top 10 Website" since 2005, received the 2005 WebAward for Best Medical Site and is certified by the Health On the Net Foundation (HON). Headquartered in Orlando, Florida, Mojo Interactive, the parent company of LocateADoc.com also has partnerships with Womensforum.com and CareCredit, a GE Money company.

Contact Information

  • Media contacts:

    John Lane
    Healthline, Senior Vice President, Marketing
    p: 415-281-3116
    jlane@healthline.com

    Elissa Rodrigues
    Mojo Interactive, Marketing Communications Specialist
    p: 407.830.9957 x123
    f: 407.830.9917
    elissa@mojointeractive.com