SOURCE: Healthline Networks, Inc.

September 19, 2007 17:14 ET

Healthline Unveils Health Search Advances at Health 2.0 Conference

SAN FRANCISCO, CA--(Marketwire - September 19, 2007) - Healthline Networks (www.healthline.com), the leading provider of intelligent health information services, is pleased to join industry leaders at the first-ever Health 2.0 Conference to speak on the Health Search Panel in San Francisco on September 20th. Dean Stephens, Healthline President & COO, will present new and powerful ways consumers are accessing and managing health information online.

"Healthline is implementing a number of exciting new partnerships that are improving consumers’ ability to navigate the complex world of health information," said West Shell III, Chairman and CEO of Healthline Networks. "Our innovative product road map continues to leverage our unique semantic taxonomy, which delivers the most medically accurate, contextually relevant results by understanding the medial relationships across over 130,000 healthcare concepts covering diseases, symptoms, diagnostic procedures, treatments and many others," he added.

Healthline’s industry-leading Medically-Guided Search™ platform has been adopted by a network of blue chip partners including Aetna, AOL, Ask, Health Central, iVillage, Merck, Quality Health, U.S. News & World Report and United Healthcare, among others.

According to The Health 2.0 Conference website (http://www.health2con.com/), many of the companies presenting are redefining relationships within communities in unanticipated and previously unimaginable ways. Web 2.0 tools -- like blogs, wikis, podcasts, user-generated video and specialized search -- are generating a fundamental shift away from the traditional flow of information as defined by payers, physicians, hospital systems, and suppliers.

About Healthline

Healthline Networks offers an innovative approach to meeting the needs of today’s health information seeker. The company’s unique consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners -- a network of trusted destination sites that include publishers, portals, search engines, employers and health plans -- help consumers navigate the complex world of healthcare information, empowering them to make more confident, informed decisions. Headquartered in San Francisco, Healthline is backed by Aetna Ventures, Peacock Equity, JHK Investments LLC, Kaiser Permanente Ventures, Mitsui & Co., Ltd., Reed Elsevier Ventures, U.S. News and World Report, and VantagePoint Venture Partners.

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