HealthNewsDigest.com Showcases Micro Identification Technologies: 'Shining a Light on Food-Borne Illnesses'


SAN CLEMENTE, CA--(Marketwire - March 23, 2010) -  Micro Identification Technologies, Inc. (OTCBB: MMTC) announced that its profile in HealthNewsDigest.com is an excellent source for readers and experts who want to learn more about the importance of innovative ways to protect food safety. The article, written by biochemist Michael D. Shaw, showcases MIT's proprietary technology and emphasis on preventing food-borne illnesses. Readers can view the article at: http://www.healthnewsdigest.com/news/contributing%20columnist0/Shining_A_Light_On_Food-Borne_Illnesses.shtml

According to Mr. Shaw: "Two distinct advantages of [MIT's] method are the very quick identification time (less than 10 minutes), and the low cost ($0.10 per test). 23 species can now be identified with this technique. An upcoming improvement in the system, according to John Ricardi -- the company's executive vice president and chief operating officer -- is a single-click facility for immediately identifying Listeria, Salmonella, and E. coli."

According to John Ricardi, Executive Vice President for MIT, "The validation from this column underscores MIT's commitment to transforming -- and thus improving -- food safety throughout the United States. HealthNewsDigest.com is a premier source of information about scientific analysis and medical protection. Mr. Shaw's article is a comprehensive overview of our technology and our reputation for excellence. The column also emphasizes our approach to educating the public about the importance of food safety and the benefits our technology offers. I welcome readers to review this column so they can learn more about our new technology and its bid to set a new industry standard."

About Micro Identification Technologies:

MIT is a California-based public company that has developed and patented a rapid microbial identification (ID) System that revolutionizes the pathogenic bacteria ID process and can annually save thousands of lives and tens of millions of dollars. The System IDs bacteria in minutes, not days, and at a significant per test cost savings when compared to any conventional method. It does not rely on chemical or biological agents, conventional processing, fluorescent tags, gas chromatography or DNA analysis. The process is totally GREEN requiring only clean water and a sample of the unknown bacteria. Revenues for all rapid testing methods exceed $5 billion annually -- with food safety accounting for over $3 billion -- having expanded at a rate of 9.2 percent annually since 1998. Current growth projections are at 30 percent annually with test demands driven by major health, safety and homeland security issues. www.micro-identification.com

MIT recently completed an extensive, almost one-year in duration, evaluation by the AOAC Research Institute which included independent rigorous testing and thorough reviews by the AOAC RI and its expert reviewers, including the U.S. Department of Agriculture. The AOAC RI Report is available from the Company. www.aoac.org

Further, MIT has demonstrated the ability to detect and identify, within several minutes, the microbes Escherichia coli, Listeria, Salmonella, Staphylococcus aureus, and other pathogenic bacteria. MIT recently performed over 300 tests for the identification of the aforementioned contaminants and scored 90% accuracy. The System can currently identify 23 species of bacteria and is easily expandable. The identification process has been verified by North American Science Associates, Inc. (NAMSA), an independent, internationally recognized biological testing laboratory. The NAMSA Test Report is available from the Company and, in MIT's opinion, demonstrates the accuracy, speed and cost effectiveness of the System over conventional processes. www.namsa.com

Contact Information:

CONTACT:
Jim Morham
www.marketmediaconnect.com
Telephone: (951) 833-8425