SOURCE: HearAtLast Holdings, Inc.

September 21, 2009 09:00 ET

HearAtLast Adds Specialty Audiological Clinic to Focus on 'Tinnitus'

MISSISSAUGA, ON--(Marketwire - September 21, 2009) - (PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that the Company is in the final development stage of a new Tinnitus Clinic located in the prominent Kingsway Community of Toronto, Ontario Canada. This state of the art facility will focus on the clinical and therapeutic side of dealing with Tinnitus (ringing ears) a condition that impacts millions of North Americans.

This new audiology clinic situated in the HumberTown Mall, a prestigious boutique like setting, caters to the baby boomer and empty nester demographic. "The location is an ideal setting for a platform of this nature as it is surrounded by medical professionals and a dense middle to upper middle class population," states Matthew Sacco CEO. This audiological discipline is in great demand as many individuals with hearing loss suffer from severe tinnitus as well.

The process of dealing with Tinnitus requires several components, masking devices, found in many of today's more sophisticated digital hearing devices, therapy and counseling which play a major role in helping one overcome the frustration of constant ringing or head noises, a process that benefits from ongoing treatment. "This new approach will create and add an entirely new revenue stream as it will be based on a 5-10 stage therapy program that will be rolled out in to several HearAtLast locations over the next 12 months," stated Matthew Sacco.

Tinnitus ("TIN-a-tus" or "Tin-EYE-tus") is the perception of sound in the head when no outside sound is present. It is typically referred to as "ringing in the ears," but other forms of sound such as hissing, roaring, pulsing, whooshing, chirping, whistling and clicking have been described. Recent publications indicate that almost everyone at one time or another has experienced brief periods of mild ringing or other sound in the ear. Some people have more annoying and constant types of tinnitus. One third of all adults report experiencing tinnitus at some point in their lives. Ten percent to 15% of adults have prolonged tinnitus requiring medical evaluation. Prevalence estimates of individuals with tinnitus vary widely, from 7.9 million to more than 37 million.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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