SOURCE: HearAtLast Holdings, Inc.

June 17, 2009 16:14 ET

HearAtLast Combats Hearing Loss Epidemic With Future Sonics Atrio Ear Buds

MISSISSAUGA, ON--(Marketwire - June 17, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) is pleased to announce that it has formed a strategic alliance with VitaSound to distribute Future Sonics MP3 Ear Buds. Future Sonics is the award-winning innovator of the original professional custom and universal fit earphones for personal monitoring for major tours, venues, artists, engineers, broadcasting and houses of worship worldwide.

Their dedication to the finest audio quality, reliability and personal service continue to serve the industry's professionals with their Ear Monitors® brand, Atrio® brand, SofterWear™ professional products, HearAtLast's model within Wal-Mart is the gateway to the first time buyer and experienced user of Ear Buds. All HearAtLast facilities will aid in the proper fitting of this audio devices to ensure an acoustic seal is achieved. HearAtLast will become the consciousness of the Hearing Health Care Industry by focusing on prevention and protection as well as the dispensing of Name Brand Digital Hearing /Aids.

With mandated NO Charge Testing Services throughout HearAtLast The Hearing Store Clinics, HearAtLast and Future Sonics will help address the number one occupational health disease in North America data provided by WHO (World Health Organization) affecting over 10% of the global population.

About Future Sonics

Future Sonics is the award-winning original innovator of professional custom and universal fit earphones for personal monitoring with major concert tours, venues, artists, engineers, broadcasting and houses of worship worldwide. Their dedication to the finest audio quality, reliability, personal service and their BIGGER SOUND @ lower volume™ campaign continue to serve the industry's top professionals with their Ear Monitors® brand, Atrio® brand, SofterWear™ professional products, OEM product development and production consulting as they have since 1985. Future Sonics personal monitors are recognized by H.E.A.R.® as products offering their full range of sound and performance at even the lowest volumes. Future Sonics products are available through their web site at, from their authorized global network dealers, or your local audiologists and hearing specialists.

About VitaSound

VitaSound's mission is to develop and bring to market hearing solutions that are unique and innovative, but also accessible and affordable, to enable all individuals to benefit from better communications and quality of life. We focus on total hearing healthcare which involves protection, preservation, care and improvement, all in the context of today's active lifestyles.

For more information on VitaSound Audio, Inc., please visit:

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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