SOURCE: HearAtLast Holdings, Inc.

September 09, 2008 09:08 ET

HearAtLast Continues Expansion With Its 23rd Hearing Store Opening in Sam's Club Cambridge, Ontario Canada

MISSISSAUGA, ON--(Marketwire - September 9, 2008) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) is pleased to officially announce on Monday September 8, 2008 it opened its 23rd hearing aid clinic located within Sam's Club in Cambridge, Ontario. HearAtLast continues its national expansion program in select locations in Canada.

Robert Oswald states, "The addition of this clinic helps strengthen our position geographically throughout southwestern Ontario as we continue to establish our brand in communities along Canada's most populated area. With recent studies indicating that upwards of 50% of baby boomers are experiencing change to their hearing, our new line of exclusive offerings include: EarBuds, Headphones, Amplified Telephones and Name Brand digital hearing aids that are sure to satisfy even the mildest of hearing loss."

Corporate Update

As of September 8, 2008, HearAtLast has 23 locations operating throughout North America, including their first standalone operation at 975 Del Mar Drive, The Villages, Florida, USA. In April 2008, HearAtLast opened its 2nd standalone clinic at The Regency Medical Center at 2737 Keele Street, Toronto, Ontario. HearAtLast currently has 16 locations under construction, 4 of which are scheduled to open by October 2008 with the balance due to open by the end of 2008.

HearAtLast Holdings, Inc. will continue to identify new store opportunities as well as standalone opportunities throughout Canada. This will allow the company to strengthen their position and brand in the clinical audiological field and retail hearing aid dispensing market.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary. HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

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Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward- looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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