SOURCE: HearAtLast Holdings, Inc.

June 24, 2009 09:22 ET

HearAtLast Continues Upward Sales Trend in the Billion Dollar Hearing Industry With a Record 35% Sales Increase for Current Month

MISSISSAUGA, ON--(Marketwire - June 24, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that despite the soft economy, its chain of Hearing Stores experienced a 25% increase in net sales for the month of May while the current month is tracking a 35% increase in net sales as compared to the same period 2008.

"Our dramatic increase in sales for the current month can be attributed to the efforts of the Company during the 'better hearing month of May' throughout North America. Sales continue to show positive signs as we weather the economic storm in the Hearing Aid industry. Sales of units throughout North America have seen signs of decline, however, with the ever increasing traffic flows in our retail units, and awareness levels, our aggressive screening campaigns are working extremely well as we attract first time buyers and a lower average age user than our competition," states Matthew Sacco, President & CEO of HearAtLast.

HearAtLast has always maintained as their Hearing Stores mature, the revenues generated from each location will also show signs of upward sales increases. Mr. Sacco further added, "We are opening our Hearing Stores without any past customer base, however with our strategic positioning within select Wal-Mart locations across Canada, our Hearing Stores are showing that we are gaining in market share."

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians in the billion dollar hearing industry, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

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Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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