SOURCE: HearAtLast Holdings, Inc.

October 15, 2009 09:00 ET

HearAtLast Extends Licensing Agreement With World's Largest Retailer

MISSISSAUGA, ON--(Marketwire - October 15, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable, affordable solutions to clients with hearing needs in the billion dollar hearing loss market, is pleased to announce that its license agreement with Wal-Mart Canada has been extended for an additional 2 years plus 2 years for its "Exceptional Technology, Expert Service and Unbeatable Price" Hearing Clinic Platform.

The extension of our license for our first clinic is a positive message for HearAtLast and our shareholders. This provides a great deal of confidence and the belief that this is a future-focused model for the delivery of hearing devices for the millions of hearing impaired Canadians. "Our London, Ontario Clinic is celebrating its third anniversary October 18th, 2009 and was the launch pad for this unique and groundbreaking model in North America. HearAtLast's focus of convenience, affordable high end product and unparallel service is accompanied by a professional network of specialists throughout Canada," claims Matthew Sacco, President and CEO.

"Our London clinic will now start to see a natural increase in volume as outlined in our business model. The fourth and fifth year of the plan sees significant growth as the sales cycle benefits from repeat acquisitions of existing patients who re-qualify for subsidies in the form of government grants," adds Mr. Sacco. This coupled with our lower than average first time buyer group provides an increase or spike in unit sales as clients seek out new hearing aid technology.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State-of-the-Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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