SOURCE: HearAtLast Holdings, Inc.

December 30, 2009 17:56 ET

HearAtLast Featured in Canadian Business Journal

MISSISSAUGA, ON--(Marketwire - December 30, 2009) - (PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, today announced that Canadian Business Journal recently interviewed Robert J. Oswald, Executive Vice President of HearAtLast Holdings, on the future of HearAtLast and the Canadian Hearing Health Care Market.

The article focuses on our dispensing model, product offering, future expansion and how HearAtLast is going to take this under serviced, over priced health care segment into the same league as optical and pharmacy with affordable options much like that of the generic drug market and real time dispensing like that of optical. You can read the article online at:

About The International Resource Journal

The International Resource Journal (IRJ) is the second monthly online magazine produced by George Media Inc. and distributed digitally to senior executives worldwide. IRJ is a unique online journal that covers all resource sectors across the globe -- including mining, alternative energy, oil and gas and renewable fuels. Each issue features regular columns, profiles of industry associations and industry bodies and keynote interviews with corporate leaders running successful local and international enterprises. George Media Inc. is proud to be promoting international business in Canada and to the world.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary. HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit the company website at:

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The information contained in this press release may include forward-looking statements. Forward-looking statements usually contain the words "estimate," "anticipate," "believe," "expect," or similar expressions that involve risks and uncertainties. These risks and uncertainties include the company's uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The company's actual results could differ materially from those discussed herein.

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