SOURCE: HearAtLast Holdings, Inc.

August 18, 2009 16:00 ET

HearAtLast Focuses on Expansion With Addition of Licensing and Franchise Expert

MISSISSAUGA, ON--(Marketwire - August 18, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today the addition of Pierre Lafontaine to its senior management team. In his new role as Managing Director and GM, Pierre will focus on expansion and restructuring of existing clinics with an emphasis on increased revenue generation through community outreach programs and clinic overhead reductions.

"Pierre's experience in this space is a major facet in the Company's go forward model to become Canada's largest channel for Hearing Health Care. Mr. Lafontaine has a proven track record with both startup and established licensed and franchise platforms," stated Matthew Sacco, CEO of HearAtLast Holdings, Inc.

"HearAtLast is in a growth mode and the potential for revenue growth and expansion is unlike any other I've been involved with previously," claims Lafontaine. "The market potential is significant, as HearAtLast is continuously inundated with younger enthusiastic patients looking for solutions to their hearing health concerns. The extensive over usage of Cell Phones and iPod/MP3's players has created a whole new paradigm of Hearing Loss in society. Our clinics are accessible and have created a retail sense of acceptance to this epidemic health issue," adds Lafontaine.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

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Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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