SOURCE: HearAtLast Holdings, Inc.

August 31, 2009 09:00 ET

HearAtLast Goes Mainstream With Exclusive Offering of "The QSound EarBud"

MISSISSAUGA, ONTARIO--(Marketwire - August 31, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today the exclusive offering of the "The QSound EarBud" throughout its Hearing Store Clinics located across Canada.

The new QSound is based on the same miniature in ear platform as the Q Exsilent Hearing Aid, the worlds smallest Programmable Assistive Listening Device or CIC Hearing Aid, both available exclusively through HearAtLast in Canada.

"The Addition of the QSound to our EarBud offering is in response to a multitude of concerned iPod/MP3 wearers who want hi-fidelity at an affordable price only $99.00 per pair, without over amplification that tends to lead towards long-term hearing loss," states Matthew Sacco, President and CEO of HearAtLast Holdings, Inc.

"The New design is actually smaller in diameter that the Q ExSilent ALD/CIC device, it incorporates a extremely comfortable playable set of mushroom domes that actually fits the ear canal properly without discomfort or a full occluded sensation," claims Sacco. The revolutionary design also incorporates cerumen (wax) guards that keep the sound flowing naturally. The precision fit administered by HearAtLast clinicians, provides amazing background noise isolation without the need for masking, which makes it great for frequent flyers, metro users, active lifestyles or those who enjoy deeper bass.

Matthew Sacco further stated, "According to industry analysis and trends, the global MP3 player market is estimated to reach 286 million units by 2010. New research from In-Stat predicts the market will double in size in the next few years, from 140 million to 286 million and we want to have a product that will compliment this industry as MP3 users continue to search for better and affordable EarBuds for their players."

About Qsound

In addition to Exsilent's Q hearing aid, Exsilent has recently developed the QSound. The current iPod generation has high demands as it comes to the quality of listening. QSound is an in-ear type of headphone, which fits as snugly in your ears just as our Q hearing aid. This gives you the ultimate sound-experience!

Due to the deep fitting and vibration-absorbing material, QSound offers minimal occlusion and maximum noise isolation. The tips are made of silicone, which maximizes comfort and avoids dislodging. At the same time this excellent quality of sound prevents you from turning up the volume and damage your hearing.

The QSound allows for even the most difficult fit. Suitable for easy listening, as well as during physical activity. For more information on QSound, please visit

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in name brand digital hearing aids.

For more information please visit

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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