SOURCE: HearAtLast Holdings, Inc.

February 17, 2012 16:05 ET

HearAtLast Holdings (HRAL) Announces a League of Extraordinary Business Executives to the Advisory Board, Including Ex-President of McDonald's Canada

BURLINGTON, ON--(Marketwire - Feb 17, 2012) - HearAtLast Holdings Inc. (PINKSHEETS: HRAL) is pleased to welcome its members of the Advisory Board. HearAtLast has assembled an advisory board that will be a key factor in the overall growth and success of the company. The company has reached out to this formidable group of individuals as their combined knowledge and experience is unparalleled. The company is fortunate to have this group joining the team and individually they have expressed their desire to make this business a successful story. Members of the Advisory Board include:

Mr. Louis Mele; Ex-President of McDonald's Canada as well as past President of McDonald's Italy. Mr. Mele's experience in retail and understanding of growing an international brand will serve as a tremendous asset to the HearAtLast team.

Dr. Randy Lacey who began as President and COO of HearAtLast since the Company's inception and has worked closely with the HearAtLast board and medical staff in executing the planned growth of the company. A pioneer, Dr. Lacey was one of the first individuals worldwide to open large hi-tech, one hour optical facilities to the public. With four 'super optical' locations, the concept quickly caught the attention of a Fortune 500 company and in the mid 1980's resulted in the phenomenally successful 'Lenscrafters' superstore franchises.

Mr. Robert Rozzi served with Wal-Mart Canada as an HR Project Manager. In this capacity he managed critical projects through start-up, reorganization, turnaround and fast track growth. He was recognized for leading Wal-Mart Canada to achieve "The Best Employers Award for 50+ Canadians." As the Wal-Mart Director of Licensee Operations Canada, he led the change in corporate strategy from landlord mentality, to developing customer focused business partners.

A complete review of their past experience and responsibilities can be viewed at http://www.hearatlastholdings.com/HearAtLastholdings/HRAL_Advisory.html. All have come from different backgrounds and have the common factor of having had to be leaders in their sectors at the retail level.

"We are extremely pleased to have these fine executives to assist us in the rolling out of our business plan. We certainly will have a clearer vision and skilled execution of all facets of the growth plan," commented Matthew Sacco, President and CEO of HearAtLast Holdings, Inc.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specialising in the sale of digital hearing aids and testing services within select Wal-Mart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Walmart stores as well as in independent locations. It is also the Company's endeavour to provide the finest Hearing Health Centres available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought after retail space in North America with convenience and location.

For more information please visit www.hearatlastholdings.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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