SOURCE: HearAtLast Holdings, Inc.

February 21, 2012 06:30 ET

HearAtLast Holdings (HRAL) Welcomes Canadian Gold Recording Artist Bobby Curtola as New National Spokesperson

BURLINGTON, ON--(Marketwire - Feb 21, 2012) - HearAtLast Holdings Inc. (PINKSHEETS: HRAL) is pleased to welcome aboard our new national spokesperson, Mr. Bobby Curtola. He was recently compared to Justin Bieber in a recent Canadian magazine; VueWeekly (http://vueweekly.com/music/story/justin_beiber_vs._bobby_curtola/); featuring their similarities from being Canadian and selling millions of gold records around the globe.

Bobby's hit "Fortune Teller" was released in 1962 and went Gold in Canada where a major US record deal was signed and Fortune Teller went on to become a 2.5 million seller internationally. Bobby was invited to tour with Dick Clark and his Cavalcade of Stars. 1972 became a turning point for Bobby. He made the transition from "teen idol" to the "highest paid entertainer" in Canada. Ready for his debut in Las Vegas, Walter Kane, from the Hughes Hotel chain, signed Bobby to a five year multi-million dollar contract. This made him the first Canadian entertainer to receive a long term contract in Las Vegas. Bobby continued a very successful career in Vegas for over twenty years.

Bobby's list of awards and achievements are:

  • One of the first Canadian artists to receive the RPM Gold Leaf Award in 1966 for Top Male Vocalist (now known as the Juno Award)
  • Inducted into The RPM Magazine Canadian Music Industry Hall of Fame by Walt Grealis
  • Toronto made April 26, 1996 Bobby Curtola Day
  • Awarded the keys to the cities of Toronto, Hamilton, Calgary, Edmonton and Brandon.
  • Honored with the naming of the street "Bobby Curtola Drive" in Thunder Bay, ON, September 27, 2003
  • Received the First Canadian Registered Gold Album
  • A pioneer, instrumental in the early stages of the Canadian Content ruling (the beginning of the CRTC)
  • One of the first artists to be a partner in his own publishing, recording and concert promotion companies
  • Inducted into the Coca-Cola Hall of Fame in Las Vegas in 1997
  • May 7, 1998 "The Gold Medal of Merit" and "The Order of Canada
  • September 5, 2011 Inducted into the Italian Walk of Fame

To read a full history of Bobby Curtola, visit his official site at www.bobbycurtola.com

Those same teenagers that followed Mr. Curtola are today's prime age for hearing aid use. After years of performing concerts live on stage, Bobby himself recently became a hearing aid user. Like most users, Bobby spent many years missing details, asking people to repeat things, and constantly cupping an ear in effort to hear louder or clearer. Now he claims it has enhanced his quality dramatically; his only regret is that he did not do it sooner. Bobby has been using the Neuro-Compensator and is a testimony to the new technology as he commented... "as a musician, sound quality means everything to me and these devices are amazingly natural. It's changed my life. So much so, that my wife even got a set and she is thrilled with them."

Bobby and the marketing team at HearAtLast are preparing to commence a tour of radio stations, hearing clinics, and educational seminars to promote awareness and acceptance of hearing loss. Bobby has quickly become an ambassador in helping people of all ages take the first step towards a new beginning, by taking a complimentary hearing test at one of the HearAtLast state of the art hearing clinics.

HearAtLast expects that this tour will lead to testing of thousands of patients who have, for one reason or another, put off having their hearing tested.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specialising in the sale of digital hearing aids and testing services within select Walmart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Walmart stores as well as in independent locations. It is also the Company's endeavour to provide the finest Hearing Health Centers available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought after retail space in North America with convenience and location.

For more information please visit www.hearatlastholdings.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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