SOURCE: HearAtLast Holdings, Inc.

December 16, 2009 08:00 ET

HearAtLast Holdings, Inc.: Present Share Price Undervalued According to Harbinger Report

MISSISSAUGA, ON--(Marketwire - December 16, 2009) - (PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, commented today on its present share price of the Company's Common Stock as compared to Harbinger's published Investment Report.

Harbinger Research stated that HearAtLast continues to build exceptional long-term value with high store growth, expanded product vision, and solid Wal-Mart relationship and issued a Speculative Buy Rating with a price target of $0.50 per share based on 3 Key Summary and Investment points:

  1.  HearAtLast Has Adopted a Rational, High-Growth Expansion and
      Product Model
  2.  Store Maturation and Repeat Customers Key to Long-Term Value Creation
  3.  HearAtLast Shares Now Trade at an Attractive Valuation

Matthew Sacco, CEO of HearAtLast, states, "When a company is experiencing and planning rapid expansion, development capital is always a factor along with the consideration of minimizing shareholder dilution. Harbinger's Investment Research Report will serve as an important negotiating asset for us as we continue with our discussions with prospective investors that have taken interest in our Company's future. With Harbinger's valuation of our Company, this will help us minimize dilution as we continue with our Canada wide expansion."

The research report provides a summary of the Company as an investment opportunity and overview of its business, its sales and marketing strategy and a discussion of the company's industry. It also includes the Company's projections of future results. To read the report please visit:

About Harbinger Research

Harbinger Research is a quality-leading independent research company providing insightful, in-depth equity research coverage to smaller U.S. traded companies and the individuals and institutions who invest in them. Harbinger currently distributes their reports and estimates to many of the industry's most important companies, such as The Thomson Financial Corporation (ThomsonONE Analytics, formerly known as First Call and I/B/E/S), Reuters (Multex), and Zack's Investment Research.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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