SOURCE: HearAtLast Holdings, Inc.

May 10, 2011 16:00 ET

HearAtLast Holdings Partners With VitaSound Audio to Develop Hearing Market Opportunities in Canada

TORONTO--(Marketwire - May 10, 2011) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) announced today that it has partnered with VitaSound Audio to develop business opportunities in the growing market for hearing products in Canada. In this partnership, VitaSound will operate all HearAtLast hearing centre locations within Wal-Mart and will also support HearAtLast in providing hearing products and services beyond these locations. HearAtLast will continue to participate in current and future hearing centre locations within Wal-Mart but will also focus on the development of business in specific targeted consumer groups and segments.

"VitaSound has committed significant financial resources for the future growth and development of the HearAtLast locations within Wal-Mart," said Matthew Sacco, President and CEO of HearAtLast Holdings. "Their deep knowledge of the hearing business and operational expertise will be essential to the success of current and future stores."

"We have, for some time now, identified a number of areas of commercial opportunity, beyond the retail locations, that hold the potential to significantly expand our business and we have nurtured relationships with decision makers in these areas. This announced partnership will permit us to focus on these opportunities and benefit from the technical and resource support that VitaSound will provide to us," added Mr. Sacco. "The anticipated results will be of benefit to both companies."

About VitaSound
VitaSound Audio Inc is an Ontario-based company that develops and markets innovative hearing solutions. Its subsidiary companies operate hearing retail locations in Canada and the United States.

About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within Wal-Mart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Walmart stores as well as in independent locations.

The Company is providing an affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location.

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Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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