SOURCE: HearAtLast Holdings, Inc.

May 09, 2011 16:07 ET

HearAtLast Holdings Retains Phoenix IR Associates to Implement Interactive Shareholder Relations Program

TORONTO--(Marketwire - May 9, 2011) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) announced today that it has retained Phoenix IR Associates Inc. to assist in the design and execution of an interactive shareholder relations program for the company. The highly experienced team at Phoenix IR Associates has worked with hundreds of exciting, growing companies on programs that have boosted public and shareholder awareness over the years.

The goal of the program will be to increase the flow of news and information from HearAtLast to its shareholders, as well as to make it easier for interested parties to speak to an authorized HeatAtLast representative immediately when they have questions concerning the company and its operations.

"We have chosen Phoenix IR Associates to execute our shareholder relations program and help establish us as a company that can be counted on for straight answers about its operations. The team from Phoenix Associates has proven that it truly understands what matters to the shareholders of rapidly growing companies. Their track record is impeccable," states Matthew Sacco, Chief Executive Officer of HearAtLast Holdings, Inc.

HearAtLast's newly launched shareholder relations campaign will include the establishment of a toll-free number effective immediately that will enable investors to speak to a live representative about past and present developments at the company. HearAtLast will also work diligently to make sure that all material news gets out to the investment community as quickly as possible, utilizing major wire and news services and then posting this information on our newly designed website, which is already under construction and should be relaunched in the coming weeks.

HearAtLast intends to announce its revised expanded business model within the next two weeks as well. The company believes that its newly expanded business model should significantly boost its potential revenues and profitability.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within Walmart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Walmart stores as well as in independent locations.

The Company is providing an affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location.

For more information please visit www.hearatlast.com

Safe Harbor
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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