SOURCE: HearAtLast Holdings, Inc.

February 21, 2012 10:30 ET

HearAtLast (HRAL), Along With Vitasound, Announces Release of Breakthrough Patented Technology HR3000

First Product in Customized Line of Goods and Accessories Available Exclusively at HearAtLast Clinics

BURLINGTON, ON--(Marketwire - Feb 21, 2012) - HearAtLast Holdings Inc. (PINKSHEETS: HRAL) is pleased to announce the release of the HR3000 hearing aid, the first in a series of products available exclusively at HearAtLast clinics as well as at affiliates. The product is developed in Canada, where quality and performance are never compromised, by Vitasound Canada. It features the finest technology available today and we feel it is at the pinnacle as far as hearing aids are concerned. The featured patented technology is the Neuro-Compensator which was developed by Vitasound.

Hearing aids have come a long way since the trumpet. Current hearing aids amplify sounds and are not ideal; they don't give the wearer back their hearing, and they just give some sound which might give the brain enough useful information to help decode incoming sounds.

A new type of hearing aid has now been developed by Vitasound. The Neuro-Compensator aid works in a different way. It has a microchip which transmits electrical signals to the brain, resulting in a more natural and complex sound signal. The Neuro-Compensator is based on the cochlear implant model, mapping the damaged areas of the ear and compensating for them alone.

In the development of the HR3000 HearAtLast has worked closely with Vitasound to have our marquis product stand above the rest. "Having our own customized products enables us to offer premium product at an attractive price. Price has always been one of the major obstacles in the purchase of a hearing aid. The new product comes with a full 2 year warranty. We are currently working on other customized features in the product line and retail appearance of our clinics that will enhance our presence in this market. We are very excited about being able to offer such a unique and distinguished product," stated Matthew Sacco, CEO of HearAtLast Holdings Inc. For a full description of the Neuro-Compensator technology please visit our web site today at

About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast, a chain of hearing stores specialising in the sale of digital hearing aids and testing services within select Walmart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Walmart stores as well as in independent locations. It is also the Company's endeavour to provide the finest Hearing Health Centres available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought after retail space in North America with convenience and location.

For more information please visit

Safe Harbor
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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