SOURCE: HearAtLast Holdings, Inc.

February 28, 2012 16:30 ET

HearAtLast (HRAL) Announces Development of New Kiosk and Desktop Models for a New Interactive Hearing Screen Test

BURLINGTON, ON--(Marketwire - Feb 28, 2012) - HearAtLast Holdings Inc. (PINKSHEETS: HRAL) is pleased to announce the development and introduction of a new and interactive screening test for hearing. The newly developed interactive screen test has greatly enhanced an individual's ability to; at their own pace; quickly determine whether or not they require a full test by a Hearing Specialist.

Some people are hesitant to take that first step to finding out whether or not they may need a hearing aid. The new device; which is in the form of a standup kiosk or a desktop model can be used in locations such as medical offices or pharmacies; will enable the user to perform a simple, non-invasive self administered evaluation. The desktop models can sit comfortably in a small area away from traffic in a pharmacy, doctor's waiting room or other relatively quiet areas frequented by people.

Subsequent to finding out whether they may require further evaluation, a person simply enquires with the reception to make an appointment or ask the doctor for a location nearby for a certified test. "We feel that because of the large numbers of people who have yet to address any hearing problem because of the inconveniences, these interactive hearing test models should ultimately increase the patient flow to our clinics," commented Matthew Sacco, President and CEO of HearAtLast Holdings.

The desktop models and kiosks have been developed by VitaSound and more importantly as a collaboration with medical professionals where it has been determined that this method of screening will also be a great tool to assist a doctor in assessing what course of action may be needed. The test is a relatively comprehensive screening mechanism that covers a range of frequencies and in most cases isolates deficiencies in any particular range. The units are sleek and user friendly and when placed in strategic locations, will also prove to be an important lead generator for all nearby HearAtLast Hearing Store locations as well as HearAtLast licensed stores. According to a report from Johns Hopkins, there are 26.7M Americans age 50 or older that have a hearing loss and 23M have untreated hearing loss. HearAtLast is trying to bridge that gap so that people with untreated loss have a more convenient system of self assessment which is the first step in addressing that loss. People will be able to access these units in a no pressure environment; self test at their own pace and this eases them into asking for professional help to correct their hearing impairment, if present.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within select Wal-Mart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Wal-Mart stores as well as in independent locations. It is also the Company's endeavor to provide the finest Hearing Health Centre's available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought after retail space in North America with convenience and location.

For more information please visit www.hearatlastholdings.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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