SOURCE: HearAtLast Holdings, Inc.

June 19, 2009 16:30 ET

HearAtLast to License HearAtLast Hearing Store Brand Throughout North America's Billion Dollar Hearing Market

MISSISSAUGA, ON--(Marketwire - June 19, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) is pleased to announce today that the Company has decided that it will begin Licensing the HearAtLast Hearing Store brand to existing Hearing and Audiology Clinics throughout North America. The new licensing model will spawn new clinics that will bear the name of HearAtLast, the Hearing Store.

"In just 2 short years, HearAtLast, the Hearing Store has become a recognizable name in the Hearing Industry in Canada and with that recognition, we are going to begin licensing our Brand to existing hearing stores and clinics that wish to be part of our growing brand," stated Matthew Sacco, CEO of HearAtLast Holdings, Inc. "We are also seeing that the average age of a first time hearing aid customer to be 64 years old whereas the industry average is 70 years old," added Mr. Sacco.

Mr. Sacco attributes the lower average age due to its extreme exposure the Company has within the Wal-Mart stores as well as a sign that the stigma of wearing a hearing aid is slowly eroding away. "Not only will existing hearing stores and clinics be able to capitalize on our Brand Name, but they will also enjoy the added buying power and with the addition of each new HearAtLast Hearing Store and HearAtLast licensed store, that buying power will only improve. In addition to buying power, a HearAtLast licensee may also be able to obtain (if they qualify) funding through HearAtLast so that they may be able to upgrade old and outdated hearing equipment. In North America there are hundreds of Hearing Clinics that can benefit with a HearAtLast Hearing Store license that will ultimately improve their bottom line," added Mr. Sacco.

The added 'buying power,' brand recognition and possible financing will not only improve Hearing Stores' and Clinics' profitability but it can achieve this while being able to lower the prices of the average hearing aid unit maintaining HearAtLast's Philosophy that hearing should not be a privilege but a right that every person that suffers from hearing loss should have.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

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Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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