SOURCE: HearAtLast Holdings, Inc.

October 20, 2009 09:00 ET

HearAtLast Pioneers New iSign Direct Marketing Technology

MISSISSAUGA, ON--(Marketwire - October 20, 2009) - (PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that it will begin a pilot with iSign Media in a new and innovative method of direct marketing.

As early adopters, HearAtLast continues to focus on the multi-billion dollar and under serviced EarBud and Hearing Accessory platform with iSign Media Corp ("iSign"). The patent pending mobile streamer is designed to send proprietary commercials, coupons or messages directly to your cell phone via Bluetooth on a radius specific basis. This unique technology will enable our HHSRs (Hearing Health Service Representatives) to target potential clients in a multitude of different venues as the unit is portable. Our Goal is to evaluate various forms of direct marketing to different demographic groups throughout our clinic network.

With over 65 percent of Canadians using cell phones, this is a wonderful way in which to penetrate an expanding and youthful market place with direct to smart phone pinging through the iSign device. "HearAtLast's high tech offering of state-of-the-art EarBuds for iPod users is one of our the fastest growing segments," states Matthew Sacco, CEO. "The weak link in MP3/iPod use are inferior EarBuds provided with traditional units. HearAtLast's vast assortment of custom or stock hi fidelity EarBuds will satisfy even the most sophisticated audiophile," claims Mr. Sacco.

"Our model which is based on devices that enhance and protect hearing is a perfect match for youthful marketing. Every young adult and baby boomer today has a cell phone and an Ipod. The missing link for successful mp3 clarity and safety are properly fit EarBuds that enable significantly lower listening levels and wider dynamic range," stated Matthew Sacco.

"We are confident that both of our companies will benefit greatly from this project. Through the units that have been installed and operating in various stores in Singapore for the past year and in China for the past five months, we have proven that we can efficiently and effectively deliver advertising messages and content to individuals who have activated the Bluetooth feature on their cell phones. We are excited about this Canadian opportunity and look forward to its successful implementation," stated Alex Romanov, President and Chief Executive Officer of iSign Media.

About iSign Media

iSign is an advertising and marketing services provider, specializing in interactive proximity advertising solutions for advertisers and advertising agencies in the global marketplace, through the broadcasting of advertisements to consumers' cell phones via Bluetooth technology. iSign is a publicly traded company, trading on the Toronto Stock Exchange Venture Market, under the symbol ISD. iSign is an IBM Business partner, a member of Bluetooth's® Special Interest Group, an Open Business Partner and has patents pending worldwide. As a global leader in Interactive Marketing via Bluetooth® technology, iSign is proof of concept that Interactive Marketing works on a large global scale as a cost effective, accountable, marketing solution that is up to 100x less expensive than traditional forms of marketing, and is simultaneously effective at capturing consumer data, interest and response in real-time.

For additional information on how iSign works or how we can power your next campaign, please visit

iSign Media Corp 1-877-664-7446

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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