SOURCE: HearAtLast Holdings, Inc.

October 13, 2009 09:00 ET

HearAtLast Prepares to Release Quarterlies and Market Analysis From Harbinger Imminent

MISSISSAUGA, ON--(Marketwire - October 13, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion-dollar hearing loss market, the management team is pleased to announce the imminent release of quarterly statements and a detailed outlook of the Hearing Health Care industry provided by the Harbinger Report.

"The addition of Evans Martin has enabled HearAtLast to get more expedient in terms of reporting and auditing processes with the infrastructure Evans Martin affords us," states Louis Isabella, CFO. "We have been involved for a little over 90 days and are making significant progress on all fronts. HearAtLast is well beyond that of a traditional start-up operation, with 29 functioning clinics in Canada co-located in the world's largest retailer, Wal-Mart. Our goal is to remain current on all filings from here on out, thus ensuring accurate communicate to our shareholders and potential investors," claims Isabella.

In addition to our Quarterlies being reported, we are also anticipating the completion of a report from Harbinger Research. "The report being released by Harbinger Research explores the multi-billion dollar hearing health care marketplace and HearAtLast's brand positioning in this considerably under-serviced industry," states Brian Connell, CFA. "The foot traffic alone at Wal-Mart Canada is beyond the scope of any current hearing clinic operation in Canada. It's all about location," Connell adds.

When released, the report will be available at no charge at

About Harbinger Research

Harbinger Research is a quality-leading independent research company providing insightful, in-depth equity research coverage to smaller U.S. traded companies and the individuals and institutions who invest in them. Harbinger currently distributes their reports and estimates to many of the industry's most important companies, such as The Thomson Financial Corporation (ThomsonONE Analytics, formerly known as First Call and I/B/E/S), Reuters (Multex), and Zack's Investment Research.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

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Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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