SOURCE: HearAtLast Holdings, Inc.

February 08, 2010 16:21 ET

HearAtLast Renews Another License for 2nd Term in World's Largest Retailer

MISSISSAUGA, ON--(Marketwire - February 8, 2010) - (PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market co-located within select Wal-Mart Canada locations, announced today its license agreement with Wal-Mart Canada has been extended for an additional 2 years plus 2 years for its "Exceptional Technology, Expert Service and Unbeatable Price" Hearing Clinic Platform for its Clinic in Scarborough, Ontario, Canada.

This is the second in a series of individual clinic licenses being renewed under HearAtLast's master agreement with Wal-Mart Canada. "This is monumental, as it confirms that our model for NO Charge Comprehensive Hearing Evaluations and Affordable Dispensing of Virtually Invisible Hearing Devices is performing to plan under their wellness model. Our relationship has developed into a Win! Win! situation with consumers and alike, as we have succeeded in our goal of helping Canadians' hear," states Matthew Sacco, President and CEO. "The endorsement alone and HRAL's affiliation with Wal-Mart has made HearAtLast a household name in the communities we serve. The Canadian Health Care system, one of the most robust globally, is expanding exponentially in the seniors segment as Hearing Health Care is well supported and at the forefront as a lifestyle enhancement for this demographic," he comments. 2010 will see the HRAL model flourish as several of our clinics will make the turn towards repeat business with existing clientele.

HearAtLast opened its first store on October 18, 2006 in London, Ontario, Canada. To date HRAL has 29 hearing stores operating in Canada, 28 co-located within Select Wal-Mart Canada Super Centers and traditional Wal-Mart Stores.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary, HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit the company website at: www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The information contained in this press release may include forward-looking statements. Forward-looking statements usually contain the words "estimate," "anticipate," "believe," "expect," or similar expressions that involve risks and uncertainties. These risks and uncertainties include the company's uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The company's actual results could differ materially from those discussed herein.

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