SOURCE: HearingPlanet


August 19, 2009 10:31 ET

HearingPlanet Reports Younger Patients Choose New Digital Hearing Aids

Audiologists Report New Technology Is Changing Old Stereotypes

NASHVILLE, TN--(Marketwire - August 19, 2009) - A common misconception is that only the elderly suffer hearing loss. However, nearly two-thirds of individuals with hearing loss are below retirement age and still employed. Many younger people lose hearing due to excessive noise exposure at music concerts and sporting events. One in four individuals exposed to excessive workplace noise will develop hearing loss. Thanks to improved digital hearing aid technology and newer, almost invisible styling, younger people may be more willing to confront their hearing needs by choosing a hearing aid.

"People are more active in getting help, and are educating themselves a great deal before they walk into my office, thanks in part to the Internet," said Craig Barth, M.A., CCC-A, HearingPlanet network audiologist in Morristown, NJ. "I am seeing lots of first-time hearing aid wearers in their 50s."

New digital hearing aids provide clearer, fuller sound than before, and smaller hearing aid designs eliminate the stigma associated with older models. Today, people in their 50s and 60s are often at the height of their careers, and they are unwilling to live with poor hearing. New digital hearing aids offer adaptive directionality, automatic program changes, digital feedback suppression, remote control options, and wireless Bluetooth links with mobile phones and iPods.

"With technology evolving and continuing to improve, we're seeing a younger clientele today versus 10 years ago," HearingPlanet President Bill Brownie says. "Each person is unique, and technology has given us so many choices, sizes and colors. HearingPlanet is dedicated to offering the latest in digital technology from several manufacturers."

Because each individual's hearing needs are unique, HearingPlanet -- the leading online supplier of digital hearing aids -- offers a free personalized hearing profile through their team of Personal Hearing Consultants. Through a nationwide network of over 1,100 clinics, they help people find qualified local audiologists. They also offer unbiased guidance to help each individual select from a wide range of digital hearing aids, including Phonak, Siemens, Sonic Innovations and more. The company provides objective hearing aid information so each individual can make the right choice.

HearingPlanet can be contacted at 1-800-432-7669, or For further information, call Sandra Hale, Victor Results Advertising, 615.376.3044, or Bill Brownie, President, HearingPlanet, 615.248.5910.

Contact Information

  • Contact:

    Sandra Hale
    Victor Results Advertising

    Bill Brownie