Hearsay and Moz Join Forces to Make Advisor Websites Easily Findable in Mobile Era

SAN FRANCISCO, CA and SEATTLE, WA--(Marketwired - May 11, 2017) - Hearsay, provider of Advisor Cloud solutions for the financial services and insurance industries, and Moz, the global leader in SEO software, today announced their partnership and a first-of-its-kind integration to help advisors and agents gain more brand visibility in local online search and attract new customers.

According to Google, there are now more searches on mobile than on desktop, and nearly 30 percent of all mobile searches are related to location. Advisors that have prominent search results can gain more traffic by tapping into the reported 76 percent of people who search for something local on their smartphones and visit a nearby business within a day.

Using Hearsay Sites -- Hearsay's powerful advisor website solution purpose-built for the financial services industry -- together with Moz Local active location data management technology, firms can seamlessly claim and continuously manage advisors' online listings.

"The mobile-first world has made local search critical for all financial firms as they help connect prospective customers to advisors," said Mark Gilbert, Hearsay chief technology officer. "We're thrilled to partner with Moz, recognized around the world as a leader in online marketing and SEO, and bring their deep expertise and technology to the financial services industry."

Moz Local is a location data management service that creates and disseminates accurate business listings across the search engines, online directories and apps that most impact results in consumer local searches -- Google My Business, Yelp, Bing Places, Apple Maps and many more -- as well as the data aggregators that influence search engine results. It can update outdated or incorrect listings and immediately close duplicates that can confuse customers and harm SEO ranking.

Hearsay's integration with Moz enables enterprise marketing teams to upload advisor listings in bulk, with one click, and ensure accuracy and brand consistency across thousands of listings at a time. They also gain access to valuable Moz Local traffic and ranking insights, which can help them further improve their performance in local searches.

"Moz Local's integration with Hearsay creates a powerful new opportunity for advisors to reach more customers right at the moment of decision," said Sarah Bird, Moz CEO. "The solution offers a unique layering of digital marketing with SEO to lead customers to the front door of their business. We look forward to helping turn a prior pain point -- location data management -- into their advantage."

Local Advisor Websites for the Digital Age
In addition to maximizing the marketing power of local search, Hearsay Sites give financial advisors and insurance agents the flexibility to present personalized, local content on their mobile-optimized business websites, helping to boost SEO and engage with visitors in a way that static, non-responsive sites cannot.

For the enterprise, Hearsay Sites provides a single compliance and supervision review workflow across Web and social media activity to meet company policies and regulatory requirements. Corporate marketing teams have complete creative control, ensuring their advisor sites will be on-brand while freeing advisors from having to design and manage their own sites.

Availability
The new local listing functionality is available now. For more information, visit the Hearsay Sites product overview.

ABOUT HEARSAY
Hearsay Systems offers leading Advisor Cloud solutions for financial services, empowering advisors to efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Its prescriptive technology processes and prioritizes data from across digital channels and data systems, providing actionable suggestions for advisors on how they should engage with customers next. Built for the enterprise, Hearsay connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs, and provides efficient compliance supervision and review workflows -- all on a secure, enterprise-ready platform.

Hearsay is used by more than 150,000 advisors and agents at the world's largest financial services and insurance firms including New York Life, Raymond James and Vanguard. The company is headquartered in Silicon Valley with offices throughout North America, Europe and Asia. Connect on Facebook, Twitter, LinkedIn and the Hearsay blog.

ABOUT MOZ
Moz is the global leader in SEO software. The company provides proprietary and industry metrics like MozRank, MozTrust, Domain Authority, and Page Authority – all of which help marketers better understand the value and ranking potential of domains and webpages. Moz is based in Seattle and loves engaging with its community of over 500,000 marketing professionals. Learn more about Moz at moz.com.