SOURCE: Hearsay Social

Hearsay Social

February 27, 2014 09:33 ET

Hearsay Social and SIFMA Expand Strategic Partnership to Drive Social Business Education & Thought Leadership for SIFMA Member Firms

SAN FRANCISCO, CA--(Marketwired - Feb 27, 2014) - Hearsay Social, provider of the leading social business platform for the financial services industry, today announced a renewal and expansion of its strategic partnership with the Securities Industry and Financial Markets Association (SIFMA) to drive increased thought leadership and education around social media use within SIFMA's member firms.

Through this expanded partnership, SIFMA and Hearsay Social will work closely to empower and educate hundreds of member securities firms, banks, and asset managers on social business best practices to drive better engagement and deeper relationships with clients. Throughout the year and at regular events, including the SIFMA Annual Meeting and SIFMA Social Media Seminar, member firms will receive access to training seminars, greater advocacy with leading social network providers, and more insight into available digital technologies and social media solutions.

Today in San Francisco, Hearsay Social CEO Clara Shih will be keynoting at the SIFMA Social Media Seminar. In "The Next Digital Frontier for Financial Services: Amplifying Brand and Growing Business in 2014," Ms. Shih will explain why 2014 is the year that social media moves from an optional tool to an essential way for advisors and marketing teams to effectively grow business. The session takes place Thursday, February 27 at 9:05 AM, immediately following welcome remarks from John Maurello (Managing Director, Private Client Group, SIFMA).

Hearsay Social is the leader in social business for the financial services industry, helping advisors efficiently and successfully use social media to attract prospects, retain customers, deepen relationships and grow business. The company partners closely with financial services organizations to provide a combination of innovative technology and proven methodologies to deliver business success with social media. Many Hearsay Social customers are also SIFMA members.

"Over the past few years, the U.S. financial industry has increasingly invested in finding innovative ways to put clients first and have more transparent communications with the general public," said Hearsay Social CEO Clara Shih. "As social media becomes standard across the industry, we're proud to expand our partnership with SIFMA to help firms become better practitioners of compliant social business to drive greater client engagement."

Read more about today's announcement and follow coverage of the SIFMA Social Media Seminar on Hearsay Social's blog.

About Hearsay Social

Hearsay Social Inc. empowers global financial services teams to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday's relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while ensuring brand integrity and compliance for even the most regulated industries.

Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, and London.

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