SOURCE: Hearst Business Media

July 02, 2008 11:00 ET

Hearst Business Media and China Joint Venture Partner IDG Announce Acquisition of

UNIONDALE, NY--(Marketwire - July 2, 2008) - Hearst Business Media's Electronics Group, the largest publisher of product information to the electronics industry, along with joint venture partner China's Publishing House of Electronic Industry (PHEI), and the International Data Group (IDG) today announced they have purchased [], a news and technology website for Chinese engineers. The news was announced by William Barron, vice president & publishing director, Hearst Business Media's Electronics Group, and Hugo Shong, president of IDG Asia/China.

Established in June 2006,'s editorial content consists of a winning blend of up-to-date business news, technical articles on electronic design and applications and new product information. In addition, provides tens of thousands of technical articles, classified into 21 technical channels based on the industrial segmentation, such as Embedded Systems, Power, Test & Measurement, Analog, Wireless and more.

Business related to will be managed as part of a group with sister properties, Electronic Products China (EPC), Semiconductor Applications and, China's no. 1 site for electronic engineers, led by Executive Publisher Daphne Liu and Executive Editor Qingchun (Chuck) Guo.

"China is the world's fastest-growing market for companies selling semiconductors and components. Hearst Business Media & IDG believe the China market will continue to increase in importance in the years to come and the addition of to our portfolio dramatically broadens the JV's ability to serve the target audience of engineers as well as the advertisers trying to reach them. This acquisition brings a talented development team led by founder Gao Feng. Although it will be business as usual for the next several months, over time we fully intend to meld the best of into to strengthen and extend our leadership position serving EEs in China," said William Barron of Hearst Business Media.

About Hearst Business Media's Electronics Group

Hearst Business Media's Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools and databases are invaluable resources for engineers involved in product design. Hearst Business Media's Electronics Group is part of Hearst Business Media (HBM), an operating group of Hearst Corporation.

About IDG

IDG is the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through, which comprises more than 450 targeted Web sites in 90 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through over 50 offices in 90 countries. Company information is available at

Contact Information

  • Lisa DeVine
    Group Marketing Manager
    Hearst Business Media
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