SOURCE: Hearst Business Media

February 27, 2007 08:30 ET

Hearst Business Media and Silicon Expert Relaunch With New Features and Functionality

UNIONDALE, NY -- (MARKET WIRE) -- February 27, 2007 -- Hearst Electronics Group, the largest publisher of product information to the electronics industry, along with Silicon Expert today announced the upgrade of, To date the site has allowed users to search for semiconductors and other electronic components by part number, supplier and product with results displaying datasheets from manufacturers. Effective immediately, results will now also match to available inventory from the distributor channel with an RFQ and Buy Now option, and users will be able to create their own personal parts list, download the ICM toolbar, sign up for inventory alerts, compare parts and more. All major distributors' inventories are being featured, including Avnet, Arrow, Digi-Key and Mouser to name a few.

"This upgrade puts ICMaster in a unique category all by itself vs. other vertical search engines serving the EOEM. In addition to the tremendous added value for users, advertisers can now super vertically match their ads against specific content pertaining to the parts they are selling," said William Barron, VP Publishing Director, Hearst Electronics Group.

About Hearst Electronics Group and Hearst Business Media

Hearst Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools and databases are invaluable resources for engineers involved in product design.

Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of Hearst Corporation. HBM operates more than 20 business-to-business information services, electronic databases, and publications. Among its core competencies is the aggregation of time-sensitive price, and product and technical information that is integrated into business and professional processes. For additional information about Hearst Electronics Group, please visit

About Silicon Expert Technologies, Inc.

Silicon Expert Technologies offers many other services and more in depth data such as; Lifecycle, ROHS, Cross-Reference, PCN, and BOM Management solutions. For additional information about the Silicon Experts services and solution please visit

Contact Information

  • Contact:
    Lisa DeVine
    Hearst Electronics Group
    Email Contact