SOURCE: Hearst

Hearst

January 27, 2014 08:00 ET

Hearst Magazines Introduces Dr. Oz THE GOOD LIFE

Pilot Issue Hits Newsstands February 4

NEW YORK, NY--(Marketwired - Jan 27, 2014) -

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Dr. Oz THE GOOD LIFE, a new magazine from Mehmet Oz, M.D., and Hearst Magazines, debuts with a March/April issue that hits newsstands nationwide on February 4. The brand introduces a fresh, original voice to the market, covering everything from physical and emotional well-being, to food, beauty, finances, diet and exercise, all through the prism of Dr. Oz's upbeat personality and insights into the relationship between health and personal fulfillment. 

"There's an inextricable link between health and every area of our lives," said Dr. Oz, host of The Dr. Oz Show and founding editor of Dr. Oz THE GOOD LIFE. "I want this magazine to be the place for women to find information that enlightens them, but also delights them and emotionally connects with them, so they can make the best decisions to live full, happy and joyful lives." 

"Dr. Oz has a built-in trust factor and an energy and enthusiasm that really resonate with women," said editor-in-chief Alison Brower. "It is so inspiring to work with him, and to bring his passion and persona to life on our pages." 

"We have a successful track record of partnering with great brands to introduce new products that redefine categories and are embraced enthusiastically by readers and marketers," said David Carey, president of Hearst Magazines. "Dr. Oz is an ideal collaborator, and THE GOOD LIFE brings his positive message and winning personality to a new platform as an entertaining, informative, vibrant lifestyle magazine."

Dr. Oz's presence and perspective run throughout the magazine. Each issue opens with "From the Heart," a letter in which he shares his vision, personal anecdotes and scrapbook-style photos. In addition to his "Ask Dr. Oz Anything" column answering readers' most pressing health, nutrition and lifestyle queries, he weighs in with advice throughout the magazine on everything from the healthiest way to cook pasta to the best approach to a social hug. Each issue closes with a recurring column, "Dr. Oz's Prescription," an inspiring call to action for readers.

Dr. Oz is joined by an always-changing A-Team of contributors, including doctors, personal trainers and financial experts who provide guidance for readers. Lisa Oz serves as editor-at-large.

Highlights from the first pilot issue include:

  • Around the World - Drawing on global trends and complementary medical approaches, this column gathers remedies and traditions from around the world for concerns such as the common cold.

  • Make the Most of Your Multivitamin - 40 percent of all Americans take a multivitamin, spending more than 5 billion dollars a year on them. Discover how to choose the multivitamin that's right for you. PLUS: a special pull-out, THE GOOD LIFE Guide to Vitamins.

  • Your Skin... Reborn - The body's largest organ is brilliantly designed to hydrate itself, but over time, it loses precious moisture. By understanding the way creams and lotions work with your skin's natural process, you can better fight dryness and stay soft and smooth all over. 

  • Eating with Dr. Oz - His top superfoods, snacks and treats right now -- from spring asparagus to white mulberries and what to order at Applebee's. 

  • Why Yellow Gives You a Lift - Discover surprising news and tips about how the color yellow can improve your diet, your mood, your home and even your health.

  • Better Sleep (& Better Sex!) for Both of You - More than half of Americans say they get less sleep than they need, and just 29 percent of adults age 45-65 are satisfied with their sex lives, according to two recent polls. Get tips on how to have more XXX and Zzzzs in the bedroom. 

  • 4 Moves to a Better Butt - A simple routine to help you look sexier and shapelier from behind.

  • To Protect My Son's Future, I Solved the Mystery of My Past - As controversy swirls around home DNA tests, one woman's story about searching for her family medical history puts a personal face on the life-or-death issues of these tests. Discover more about the questions you must ask about your family health history.

  • No-Stress Ideas to Make More Money - Financial worries are the number one cause of stress in America. Ease your mind with these creative ways to score cash doing things you already love.

The pilot issue has 148 total pages. Advertisers include: Wal-Mart, Garnier, Mazda, L'Oréal Paris, Campbell's, Dove, Nabisco, Oscar Mayer, Neutrogena, Rado Switzerland and more. 

Initial distribution of the first pilot issue is 800,000 copies: 375,000 on the newsstand at a cover price of $3.99, with the balance going to subscribers of Dr. Oz THE GOOD LIFE and select Hearst titles. A second pilot issue is planned for May/June (hitting newsstands April 15). To subscribe, go to doctorozmag.com.

About Dr. Oz
Dr. Mehmet Oz is a two-time Emmy® Award winner for Outstanding Talk Show Host. The Dr. Oz Show debuted in 2009 with the biggest ratings in 10 years in daytime television and maintained impressive ratings.

Prior to the launch of his show, Dr. Oz appeared regularly as the health expert on The Oprah Winfrey Show, sharing advice with viewers to help them live their best life from the inside out. Dr. Oz has co-authored seven New York Times best-sellers including YOU: The Owner's Manual, YOU: The Smart Patient, YOU: On a Diet, YOU: Staying Young, YOU: Being Beautiful, YOU: Having a Baby and YOU: The Owner's Manual for Teens, as well as the award-winning Healing from the Heart. He writes regular columns for Time and O, The Oprah Magazine.

In 2010, Dr. Oz co-founded Sharecare, the leading online health and wellness engagement platform providing millions of health-conscious consumers with a personal, results-oriented experience by connecting them to the most qualified health resources and programs they need to improve their health.

Dr. Oz is vice-chair of the Department of Surgery and Professor of Surgery at Columbia University. He directs the Cardiovascular Institute and Complementary Medicine Program at New York-Presbyterian Hospital and participates in 100 heart operations annually. His research interests include heart replacement surgery, minimally invasive cardiac surgery, complementary medicine and healthcare policy. He has authored over 400 original publications, research papers, book chapters, and medical books and has received several patents.

About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H2013) and reaches 84 million adults (Fall 2013 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines' digital strategy, manages more than 24 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.

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