SOURCE: Hearst Media Services; San Francisco Chronicle

Hearst Media Services; San Francisco Chronicle

March 16, 2011 09:00 ET

Hearst Media Services/Bay Area Introduces a Social Media Management Program to Assist Bay Area Businesses in Developing a Social Media Strategy

SAN FRANCISCO, CA--(Marketwire - March 16, 2011) - Hearst Media Services/Bay Area recently launched a new marketing program to assist businesses in harnessing the power of social media to secure new customers and drive sales.

The Social Media Management program maximizes an increasingly complex advertising and marketing environment on the Web with limited involvement from busy business owners and managers to assist them in reaching customers in the Bay Area and, if needed, around the globe.

The program includes services such as designing a blog, maintaining a Twitter account, creating a Facebook fan page or updating a LinkedIn profile. It is designed to be a one-stop, turnkey solution to maximize the power of social media to reach new customers and deepen relationships with loyal customers.

"We are proud to offer this service to the Bay Area business community," said Mark Adkins, president of Hearst Media Services/Bay Area and the San Francisco Chronicle/ "While social media sites like Twitter, Facebook and LinkedIn can be effective marketing tools for small- and medium-sized businesses, it takes a tremendous amount of resources to be able to manage and use them effectively. Our Social Media Management program creates and manages entire online campaigns for clients to save them time, money and effort."

Social Media Management is part of Hearst Media Services/Bay Area's GateList program, which is a digital marketing service for small and medium-sized businesses. It is designed to be a more effective and cost-efficient alternative to other forms of advertising, such as yellow page directories, direct mail and emerging Web advertising services.

To find out how your business can maximize social media to drive sales, visit us online at or call 877-775-1868.

About Hearst Media Services/Bay Area
In addition to the vast resources of the San Francisco Chronicle and, Hearst Media Services/Bay Area provides everything from social media campaigns to search engine marketing to direct mail and e-mail advertising. Whether targeting customers based on behavior, demographics and geography or using the broad reach of Hearst Media Services products to reach 1.9 million Bay Area adults each week, advertisers can find all their marketing solutions in one, easy-to-implement place.

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