SOURCE: Hearst Corporation

April 16, 2008 09:30 ET

Hearst Tower Among First Buildings to Adopt "Target Zero-Waste" Policy

Company's Aggressive Recycling and Composting Initiative Will Eliminate Organic Material Being Sent to Landfills

NEW YORK, NY--(Marketwire - April 16, 2008) - Hearst Corporation announced today that it has begun implementing a "target zero-waste" policy at its Manhattan headquarters, making it among the first corporations to roll out a program in an office tower of its size. In combination with Hearst's aggressive recycling program, organic waste from Hearst Tower's kitchens in its cafeteria, Cafe57, and its executive dining facility -- both managed by Restaurant Associates -- will now be collected and shipped to a composting site in New York. This will divert approximately 95% of all kitchen waste from landfills.

The 850,000-square-foot Tower has won worldwide praise for its innovative and environmentally sensitive design, and is the City's first occupied green office building to achieve the Gold LEED rating by the U.S. Green Building Council.

"Our introduction of this aggressive composting and recycling plan is just another way Hearst is demonstrating its commitment to being green," said Brian Schwagerl, vice president, real estate and facilities planning, Hearst Corporation. "We are delighted to be one of the first buildings of this size to take on such an important initiative."

Hearst Corporation piloted the composting program with its waste hauler, Sprint Recycling, based in New York City, last month before formally introducing it as part of Hearst Tower's green philosophy. Composting yields a number of environmental benefits including enriching soil and preventing pollution. It also reduces the amount of green waste going into landfills. During Hearst's pilot, the amount of waste sent to landfills dropped by 23 tons. Organic materials decaying in landfills are responsible for emitting methane gas, one of the greenhouse gases tied to global warming.

Hearst Tower has also implemented an aggressive recycling program that recovers all paper, as well as all metal, glass and plastics generated at the building. Once collected, the material is taken to Sprint's facility where it is separated, baled and transported to manufacturing facilities that use this material as feedstock to make new products. All e-waste is properly handled and recycled, preventing mercury and other heavy metals from contaminating soil, air, groundwater and/or surface water.

In addition to its composting and recycling initiatives and construction of its green headquarters, Hearst's accomplishments on the environmental front include leading the New York City Mayor's Office in the ReMix: Recycling Magazines is Excellent! campaign; partnering with the State of California, California Rangeland Trust and American Land Conservancy in 2005 to form the largest conservation easement (http://www.hearstranchconservation.org) in history (82,000 acres) in San Simeon, Calif.; and participating in philanthropic tree planning through the National Arbor Day Foundation (http://www.arborday.org) and the New York Restoration Project.

Riverkeeper (http://www.riverkeeper.org), vice chaired by Robert F. Kennedy, Jr., honored Hearst in 2007 for its support of the organization. Also last year, Hearst Magazines launched TheDailyGreen.com (http://www.thedailygreen.com), a consumer Web site dedicated to earth-friendly living, and became the first magazine company to adopt inclusion of the "Please Recycle" logo across its portfolio.

More on Hearst's green policies can be found at www.hearst.com/being_green/.

The Lord Norman Foster-designed Hearst Tower opened in October 2006, boasting 46 arresting stories of glass and steel above the six-story landmark façade that was completed in 1928. The skyscraper is home to a number of green features including the "Icefall" water feature that recycles rainwater, a fresco made of earth and water called "Riverlines," and light and motion sensors on each office floor.

Hearst Corporation (www.hearst.com) is one of the nation's largest diversified media companies. Its major interests include ownership of 15 daily and 31 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle and Albany Times Union; as well as interests in an additional 44 daily and 38 non-daily newspapers owned by MediaNews Group, which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE: HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.

Contact Information

  • Contact:
    Paul Luthringer
    Hearst Corporation
    212-649-2540
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