SOURCE: Manilla

Manilla

August 21, 2013 09:30 ET

Hearst's Bill and Account Organization Service Manilla Adds Local Accounts to iOS App

Manilla Expects to Double Total Mobile Downloads by January

NEW YORK, NY--(Marketwired - Aug 21, 2013) - Manilla, the leading, free and secure service that allows consumers to manage their bills and other personal accounts on desktop, tablet and mobile devices, today announced that its Custom Accounts feature is now available on the Manilla iOS app. The easy-to-use feature allows consumers to virtually manage any account on Manilla and is designed to help iOS customers better simplify and organize their daily lives.

Manilla expects the number of total downloads of its popular and highly rated iOS and Android mobile apps to double by the end of the year.

The addition of the new Custom Accounts feature offers customers the ability to add and manage payments to businesses or individuals who do not have an online payment system, such as small local and regional businesses and service providers. These also include personal accounts, like rent, babysitters, dog walkers or the local dry cleaner, making Manilla's account coverage for iOS customers complete.

"Many consumers today are solely using their smartphones to manage everything in their lives," said Aaron Zitzer, vice president of product at Manilla. "They're using them to pay their bills, manage their finances, and access all of their online household accounts, so it's no surprise to us that our mobile apps are so well-reviewed by consumers and are increasing in popularity."

This new release comes after the recent news that Manilla reached 500,000 activated users and expects to hit 1 million by the end of the year. Manilla also recently announced its custom integration with AOL Mail and AOL.com, allowing Manilla to reach more than 25 million AOL users every day.

"The fact that we have shown continued increasing momentum in our number of activated users and have implemented custom integrations with a leading portal like AOL further solidifies the notion that consumers are truly looking for a way to simplify and organize their daily lives, and they know they are able to do that with Manilla," said Jim Schinella CEO of Manilla. "Manilla allows consumers to have one-password direct access to their account providers, avoid late fees with automatic text and email reminders to pay bills and renew expiring subscriptions, and streamline the way they handle their daily tasks overall."

In addition to helping consumers manage their lives, Manilla also helps businesses more deeply engage with their customers, as shown by recent Manilla data. The data revealed that Manilla not only lowers paper mail costs for companies that have joined the Manilla service, but it also increases traffic, drives engagement and increases mobile downloads. Manilla also provides upsell and cross-sell opportunities for partners in an environment that is completely protected from competitors.

Manilla's platform provides convenient, secure online access to all household accounts and services for more than 3,500 businesses. The free service helps consumers manage all of their household accounts, including financial accounts, utilities, subscriptions, daily deals and travel rewards programs, all through Manilla.com or via the highly rated Manilla Android or iOS mobile apps.

About Manilla

Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial accounts, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com. Consumers can also use all of the Manilla features on the go by using Manilla's 4+ star customer-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the Webby Award and People's Voice Award for Best Banking/Bill Pay Service and was chosen as ABC News "App of the Week," as one of Money Magazine's "Top Money Apps" and as one of PCMag.com's Top 100 Websites. For more information, please visit www.manilla.com.

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