February 12, 2014 09:30 ET

Hearst's Manilla Data Shows 79 Percent of Users Want Manilla Service Integrated Into Bank Bill Pay

Manilla Users Report Bill Payments Are on Time More Frequently Since Joining the Free Service

NEW YORK, NY--(Marketwired - Feb 12, 2014) - In a recent survey from digital account management service (, 79 percent of users said they would like Manilla to be integrated into bank bill pay, and 50 percent of users reported increased satisfaction with their financial services providers since adding them to the Manilla service. The free and secure Manilla digital organization service is addressing a growing consumer need for a digital solution that helps simplify their lives, and this data suggests that an opportunity exists for banks to leverage Manilla to increase consumer engagement.

Additionally, data from the 2014 user survey showed that:

  • 63 percent find it easier to visit a financial services provider website since adding the account to their Manilla dashboard
  • 35 percent of Manilla users visit a financial services provider's website more often since adding it to Manilla
  • More than 50 percent of Manilla users report improved on-time payments since using Manilla
  • 97 percent enjoy using Manilla and would recommend it to a friend

"This survey data indicates that both consumers and banks benefit from using the Manilla service and that consumers would like to see Manilla incorporated into bank bill pay sites," said Jim Schinella, CEO of Manilla. "We built Manilla's powerful digital mail and management capabilities to fit seamlessly into other products and services, including the online banking experience. With 79 percent of consumers saying that Manilla would improve bank bill pay, the message is very clear, and it is not entirely surprising. There is a gap between bank bill pay and a service built to deliver management convenience to users. Banks that incorporate Manilla into their online and mobile experience have an opportunity to deliver new value to their customers by moving bank bill bay beyond its current form to a full-service bill payment and management platform for all of their customers' personal accounts."

Manilla's platform provides convenient, secure online access to all household accounts and services for more than 3,500 businesses. The free service helps consumers manage all of their household accounts, including financial accounts, utilities, subscriptions, daily deals and travel rewards programs, all through or via the Manilla Android or iOS mobile apps.

About Manilla
Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free digital mailbox service helps consumers manage and share their mail and household accounts, including financial and brokerage, utility, travel, entertainment, subscription and healthcare accounts all through Consumers can also use all of the Manilla features on the go by using Manilla's 4+ star customer-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the Webby Award and People's Voice Award for Best Banking/Bill Pay Service and was chosen as one of 10 best financial apps of 2014 by CNBC, as one of Google Play's Editors' Choice Picks in 2014, as a top service on Kiplinger's Personal Finance's 2013 Best of Everything List, and as one of Money Magazine's "Top Money Apps." For more information, please visit

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