SOURCE: Manilla


October 02, 2013 09:30 ET

Hearst's Manilla Drives Traffic and Brand Awareness Through Expanding Original Content Marketing Program

Account Management Service Adds New Videos and Distributes Original Content to Major Digital Channels, Reaching Millions of Readers

NEW YORK, NY--(Marketwired - Oct 2, 2013) - Manilla, the leading, free and secure digital mailbox service that allows consumers to manage their bills and other personal accounts on desktop, tablet and mobile devices, today announced the launch of its "students & recent grads" and "how-to" sections on the company's blog, The Manilla Folder.

The addition of these new categories has been essential in the growth of Manilla's already expansive content program, which is designed to help educate Manilla users and interested readers on how to manage their finances, build better time management skills, and simplify and organize their daily lives.

"Building this content program has been a vital part of growing our brand," said Sarah Kaufman, editor-in-chief of The Manilla Folder and manager of the content program at Manilla. "Most company blogs are used solely to promote new features or products, and they're only posting new content a few times a week or less. By turning our blog into a daily online publication, we have created an extremely valuable educational resource for people who are interested in learning how to improve their lives through better financial management, home organization, career development and more."

Using the tagline "A Wealth of Advice in One Place," The Manilla Folder incorporates the company's everything-in-one-place value proposition by providing advice within the categories of money, organization, productivity and lifestyle topics, including parenting and family, health and fitness, green living, travel, DIY, and frugal living.

Manilla syndicates its content to major sites and contributes original articles for a variety of others, including Hearst's, and

"Manilla's content program has allowed us to introduce Manilla to audiences that may not have otherwise known who we are and what we can do," said Marc Karasu, vice president of marketing at Manilla. "Through premium content creation, we have not only been able to raise brand awareness and drive traffic to our Web service and mobile app, but we've also been able to help our users understand the true benefits of Manilla and assist them in saving time and money."

The launch of the additional categories comes just after Manilla released its most recent video, "Manilla Makeover: Closet Edition," where organization expert Alison Kero of ACK! Organizing helped revamp a New Yorker's messy closet. The closet edition is just one of a series of makeovers, and an important part of Manilla's established original video production program. Rounding out Manilla's online video content are two additional series: "On Your Mind," a monthly series where viewers learn what's on the minds of passersby about timely topics, such as the tax season or upcoming holidays, and "Manilla Minis," a video series featuring valuable tips, wisdom and advice from Manilla's community of experts.

In addition to contributing to Manilla's own marketing efforts, the content program has allowed company partners to receive increased brand awareness and traffic through incorporated original written and video content.

Manilla's platform provides convenient, secure online access to all household accounts and services supplied by more than 3,500 businesses. The free service helps consumers manage all of their household accounts, including financial accounts, utilities, subscriptions, daily deals and travel rewards programs, all through or via the highly rated Manilla Android or iOS mobile apps.

Manilla helps businesses more deeply engage with their customers, as shown by recent Manilla data. Additionally, the data revealed that Manilla increases traffic, drives engagement and increases mobile downloads. Manilla also provides upsell and cross-sell opportunities for partners in an environment that is completely protected from competitors. Manilla has previously announced mailing partner relationships with some of the largest companies in the U.S., including AT&T, DIRECTV, Citi, Comcast and others.

Manilla's business partners also benefit from their customers receiving their bills and statements through Manilla. U.S. businesses spend 70 cents to $1 to print, collate, and mail every bill and statement. Manilla's efficient solution helps significantly reduce the traditional paper mailing costs to businesses.

About Manilla

Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free digital mailbox service helps consumers manage their mail and household accounts, including financial accounts, utilities, subscriptions, daily deals, and travel rewards programs, all through Consumers can also use all of the Manilla features on the go by using Manilla's 4+ star customer-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the Webby Award and People's Voice Award for Best Banking/Bill Pay Service and was chosen as ABC News "App of the Week," as one of Money Magazine's "Top Money Apps" and as one of's Top 100 Websites. For more information, please visit

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