SOURCE: Heartland Payment Systems

Heartland Payment Systems

March 12, 2012 09:10 ET

Heartland Payment Systems® Unveils Mobuyle™ Mobile Payment Acceptance Solution for Apple iOS Devices

PRINCETON, NJ--(Marketwire - Mar 12, 2012) - Heartland Payment Systems (NYSE: HPY), one of the nation's largest payments processors, today announced that its Mobuyle mobile payment acceptance solution is now available on Apple iOS mobile devices, enabling merchants to take credit, debit and gift card payments on the iPhone®, iPad® and iPod touch®.

As one of the first secure, mobile payment applications fully designed and developed by a leading card payments processor, Mobuyle can be used by existing Heartland card merchants by downloading the free retail app from Apple's App Store and then purchasing a Mobuyle Encrypting Card Reader from Heartland (www.heartlandpaymentsystems.com/Mobuyle or 866-941-1477). Merchants just plug the reader into an Apple mobile device audio jack and swipe cards to begin processing transactions from anywhere in the United States.

Simple to use, Mobuyle provides full payment acceptance functionality (credit, debit, gift, etc.) and various other features such as the ability to void sales, process returns, settle batches, run reports, process mail/telephone orders and e-commerce, and much more. Mobuyle also enables merchants to accept card payments with Store and Forward (SAF) functionality, so even if they are out of range for cellular coverage or Wi-Fi access, they won't miss the opportunity to accept a payment. Basically, Mobuyle puts full terminal capabilities into the hands of salespeople allowing merchants to expand sales opportunities to anywhere in a store.

For consumers, the benefits begin with merchants improving the overall retail experience by providing customers with convenient locations to receive assistance and make card payments, helping them to avoid waiting in long lines. Additionally, Mobuyle provides a highly secure transaction that protects customer data while also emailing receipts.

To ensure security, Mobuyle converts the consumer payment data into random characters using AES encryption, the most secure encryption available. Sensitive cardholder data is never stored on the Apple mobile device and the information is encrypted from the moment of card swipe or keyed entry throughout the transaction process. This protects consumer data as well as merchants by helping them maintain PCI compliance.

"With mobile payments expected to reach $670 billion in transactions and 2.5 billion users globally by 2015*, merchants need to fully engage with customers beyond the cash register and Mobuyle provides a perfect solution," said Mike English, Heartland's executive director of product development. "Not only is it simple to use while expanding sales and business opportunities for merchants, it also improves the customer experience, which should lead to repeat visits by customers."

* According to Juniper Research

About Heartland Payment Systems
Heartland Payment Systems, Inc. (NYSE: HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, gift marketing and loyalty programs, payroll and related business solutions to more than 250,000 business locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. The company is also a leader in the development of end-to-end encryption technology designed to protect cardholder data, rendering it useless to cybercriminals. For more detailed information, visit HeartlandPaymentSystems.com or follow the company on Twitter @HeartlandHPY and Facebook at facebook.com/HeartlandHPY.

Forward-looking Statements
This press release contains statements of a forward-looking nature which represent our management's beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including risks and additional factors that are described in the Company's Securities and Exchange Commission filings, including but not limited to the Company's annual report on Form 10-K for the year ended December 31, 2011. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.

Contact Information

  • Media Contacts:
    Michael J. LaCosta
    Director of Public Relations
    Heartland Payment Systems
    1-888-798-3131, ex. 2245
    Email Contact

    Leanne Scott Brown
    Vault Communications
    610-455-2742
    Email Contact