SOURCE: SUBWAY Restaurants

SUBWAY

April 04, 2011 09:00 ET

Hearts to Benefit From SUBWAY® Restaurants Partnership With American College of Cardiology

Jared Fogle of SUBWAY® to Speak at ACC.11 on Combating Childhood Obesity

MILFORD, CT--(Marketwire - April 4, 2011) - SUBWAY® restaurants, the world's largest restaurant chain, announces its sponsorship of the American College of Cardiology (ACC) CardioSmart National Care Initiative which promotes awareness and heart healthiness. The sponsorship is exclusive to SUBWAY® among quick service restaurants.

As part of the relationship with the ACC, SUBWAY® restaurants will support the CardioSmart National Care Initiative, a patient-centered campaign to engage people to play an active role in their own heart health and empower them to make better lifestyle choices.

"We are pleased to add the ACC to the organizations we work with that are devoted to healthy and active living," said Tony Pace, SUBWAY® Franchisee Advertising Fund Chief Marketing Officer. "Working with organizations like the ACC and the AHA, with which we have worked for 10 years, ensures SUBWAY® will be at the forefront of discussions about health and nutritional progress."

As a category leader in offering healthier and nutritious options, SUBWAY® features 8 sandwiches under 6 grams of fat among its SUBWAY FRESH FIT® choices. The meal choices provide low fat and low saturated fat alternatives with personalized sandwich combinations, fresh vegetables, nutritious sides of apples, yogurt, or Baked! LAY'S® Potato Crisps, and a selection of low-fat milk, diet soda, bottled water or other beverage. 

"The SUBWAY® menu offers at least 40 meal combinations under 600 calories and brings together nutrition and flavor that can be personalized to meet the needs and tastes of the customer," said Lanette Kovachi, M.S., R.D, corporate dietician for SUBWAY®. "With a large variety of better-for-you sandwich options, consumers can make more informed food choices and take more control in managing healthier behavior."

Every sandwich includes the following when made to standard formula: 30 percent daily value of calcium, 20 percent daily value of vitamin D, essential nutrients vitamin A and iron, are completely free of artificial trans fat, are rich in complex carbohydrates and are a good source of protein (excluding the Veggie Delite®). When made on Italian or 9-Grain bread, seven 6" subs have less than 350 calories, and 14 have less than 500 calories.

To help launch the sponsorship, SUBWAY® will have a booth at the ACC's 60th annual scientific meeting, ACC.11, which is being held in New Orleans. ACC.11 is the premier cardiovascular medical meeting, bringing together cardiologists and cardiovascular specialists to further advances in cardiovascular medicine. The world's largest restaurant chain will also participate in a session during the annual meeting with Jared Fogle discussing childhood obesity. Fogle will begin the day by helping start the annual CardioSmart 5K Fun Run/Walk on April 4.

Fogle, known internationally as "Jared the SUBWAY® guy," lost 245 pounds through simple exercise and eating SUBWAY® sandwiches. After 12 years, he has kept off the weight and regularly travels around the country and world inspiring and encouraging children and adults to eat right and stay active. Fogle created the Jared Foundation in 2004 to help eliminate childhood obesity through education and physical activity.

The CardioSmart National Care Initiative is based, in part, on the growing body of evidence suggesting that medical outcomes can be improved when people become more knowledgeable and engaged in their own health management and care. Getting early detection, prevention and disease management messages into the mainstream -- where people at risk for heart disease are already engaged -- has been shown to be an effective way to educate people and promote health behavior change and is also a fundamental part of successful public health interventions.

"As people become more knowledgeable about their own heart health management, wellness can improve, early detection can rise and prevention can be more successful," said Ralph Brindis, M.D., M.P.H., president of the ACC. "Making small changes in everyday choices can have a profound effect on heart health. Our partnership with organizations such as SUBWAY® help the ACC engage people through the CardioSmart National Care Initiative and empower them to live healthier lifestyles and make CardioSmart choices."

For more information on the SUBWAY FRESH FIT® choices, SUBWAY FRESH FIT FOR KIDS™ meals or other menu options, visit www.subwayfreshbuzz.com.

About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey -- one that has made it possible for thousands of individuals to build and succeed in their own business. In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked "number one" by consumers in the "Most Popular," "Top Service" and "Healthy Options" categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About the American College of Cardiology
The American College of Cardiology is transforming cardiovascular care and improving heart health through continuous quality improvement, patient-centered care, payment innovation and professionalism. The College is a 39,000-member nonprofit medical society comprised of physicians, surgeons, nurses, physician assistants, pharmacists and practice managers, and bestows credentials upon cardiovascular specialists who meet its stringent qualifications. The College is a leader in the formulation of health policy, standards and guidelines, and is a staunch supporter of cardiovascular research. The ACC provides professional education and operates national registries for the measurement and improvement of quality care. More information about the association is available online at http://www.cardiosource.org/ACC.

Note: The ACC's newly formed Patient Centered Care Committee and Board of Trustees carefully review each potential sponsor, its products and how well the organization and its brand fit with the ACC's goals and values. The ACC will not endorse any product or service in connection with its CardioSmart National Care Initiative. In addition, the ACC maintains complete editorial independence over program materials and tools, which support guideline-based cardiovascular care and prevention. View the CardioSmart Partnership Policies at: http://www.cardiosource.org/ACC/About-ACC/~/media/Files/ACC/Relationships%20with%20Industry/CardioSmartPartnershipPolicies.ashx