Hearts On Fire Diamonds Announces Addition of Two Celebrity Brand Ambassadors

BOSTON, MA--(Marketwire - Aug 15, 2012) - Hearts On Fire, The World's Most Perfectly Cut Diamond®, today announced that two renowned fashion icons have joined their team as brand ambassadors. Beginning in September 2012, Emmy® Award Winner Janie Bryant, Costume Designer for the critically acclaimed AMC television show "Mad Men," and Tara Subkoff, Owner and Designer of the Imitation of Christ Fashion Line, will become the new faces of Hearts On Fire, driving brand awareness in both print and digital marketing efforts.

With an Emmy award, Costume Designers Guild awards, and countless nominations, "Mad Men" Costume Designer Janie Bryant is a constant image of success. Bryant was also voted Fashion's Most Influential of 2010 by Refinery29 and was included in the 2010 Vanity Fair 100 Most Influential People Worldwide of the Year. As a designer, Janie has collaborated on several "Mad Men" collections with Banana Republic and recently launched the 90^th Anniversary Capsule Collection with Maidenform Intimate Apparel. She has written a Fabric Care Guide with Downy Wrinkle Releaser and her book "The Fashion File" was published by Hachette Grand Central in 2010.

"In costume design, it's all about detail and inspiration, and that is why Hearts On Fire diamonds have a unique appeal for me," said Bryant. "They can change the focus of a room the same way great costume design can change the focus of a scene."

American actress and iconic Fashion Designer Tara Subkoff launched the Imitation of Christ brand in 2001 as a fashion and art collective -- reimagining vintage pieces, sewing each by hand. Her shows have been critically acclaimed, hailed for their beauty and theatricality. Subkoff's success with the Imitation of Christ collection has marked her as a force in the fashion industry; her unique style and flare coveted internationally. As a result, her aesthetic has been tapped for several projects in the art and fashion world, including collaborations with Chloe Sevigny, Milla Jovovich, Scarlett Johansson, Selma Blair, Nate Lowman and Maurizio Cattelan. Her next pairing with Hearts On Fire will make its debut at the Imitation of Christ Spring |Summer 2013 fashion week presentation this September.

"I was instantly drawn to the power and brilliance of Hearts On Fire," said Subkoff. "To me, being an original is still the most important part of who I am, and these one-of-a-kind diamonds are a perfect match."

"The unique talents and passions of Janie and Tara make them a perfect addition to our family," said Caryl Capeci, VP Marketing at Hearts On Fire. "With the launch of our new fashion oriented collections, Illa and Copley, future partnerships and collaborations within the fashion community should be expected."

For more information about this new campaign, please visit http://www.heartsonfire.com/brand-ambassadors/meet-our-brand-ambassadors.aspx.

About Hearts On Fire
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world's fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World's Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 34 countries, 14 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com.