SOURCE: Heartwood


November 30, 2011 17:36 ET

Heartwood Delivers 3D Interactive Learning and Marketing Experiences Based on Award-Winning Unity Development Platform to Increase Customers' Brand Loyalty

ORLANDO, FL--(Marketwire - Nov 30, 2011) - Today at I/ITSEC, Heartwood announced that it is delivering 3D Interactive Learning and Marketing experiences based on the powerful Unity development platform for the Government, Defense, Aerospace, Light & Heavy Equipment and Energy Industry. Heartwood will showcase these at I/ITSEC booth #1935.

Targeting core markets where physical products need to be Built, Operated, Maintained and Marketed, Heartwood is providing compelling, easy-to-use interactive design that can be deployed anytime, anywhere, and on any platform such as Web, PC or Mobile.

"Heartwood delivers compelling 3D Interactivity to enhance learning and marketing experiences, which in turn, increase customers' brand loyalty," said Raj Raheja, CEO and Co-Founder at Heartwood. "Through our work with Unity Technologies, we deliver mind-blowing 3D interactive experiences for employees and their consumers, taking advantage of Heartwood's brilliant interactive design methodologies on Unity's powerful platform."

"Heartwood has been a tremendous advocate for Unity in the Simulation and Visualization market. Their award winning projects on iOS and Xbox 360 Kinect have been banner examples of Unity's cross-platform use in Modeling Training and Simulation," said Davey Jackson, Director of Simulation and Visualization for Unity Technologies. "As Unity continues to grow in the training and simulation space, we are pleased to welcome Heartwood to our Unity Preferred Simulation Partner Program, which allows us to expand our consulting services to opportunities outside the games industry."

Pete Alexander, Director of Business Development and Strategic Planning with L-3 Communication Holdings Inc., commissioned Heartwood to develop a 3D interactive learning application to train engineers without risk to injury or having to use the actual equipment. The 3D learning experience empowered engineers to build, operate, maintain & market all the activities in a 3D environment anywhere, anytime and was deployed on tablet device. In collaboration with Heartwood, L-3 was able to save training dollars and increased engineer productivity by three times. L-3 collaborated with Heartwood to extend this project to develop configurators to help customers configure their products. This resulted in increase in sales. "My clients can see all the specifications they need and see every element and angle, which captures the imagination of the user immediately -- as if suddenly they were a soldier," said Pete Alexander.

"The interest in distributed learning using 3D interactive experience is rapidly growing, and Unity is the best platform for building 3D virtual training and learning experience to help our customer increase their brand loyalty. Unity enables us to bring high realism and fidelity to the learning and marketing experience when integrated with Heartwood's tested design and delivery methodologies," said Neil Wadhawan, Co-Founder and Vice President of Sales & Marketing at Heartwood. "With Unity's unique 'Author Once, Deploy Anywhere' capability, we can provide the modern warfighter with operations and maintenance instruction anytime, anywhere and on any device."

Raytheon awarded Heartwood the contract to develop Web Based 3D Learning Applications for one of their customers based on Unity after seeing the Unity-based prototype ( The US Army is now in talks with Raytheon to revitalize immersive 3D maintenance training applications after seeing this prototype. Many new developments will likely be based on Unity, and there will be multiple deployments to PC, web and handheld devices. Heartwood developed a demo ( of what the 3D learning experience would look like on the mobile platform such as iPad.

About Heartwood
Heartwood is a market leader in delivering 3D Interactive Learning and Marketing experiences to increase customers' brand loyalty. Recently recognized as an Inc. 500|5000 fastest growing company and selected as "2011 Top Simulation and Training Company" by Military Training Technology Magazine, Heartwood is demonstrating various examples of the 3D Interactive Learning applications they have developed for the US Army, Raytheon, L3, US Secret Service and others at I/ITSEC.

Heartwood empowers companies to Build, Operate, Maintain and Market their products using 3D interactive learning and marketing experiences anytime, anywhere, on any platform: Web, PC, Mobile. They bring compelling easy-to-use interactive design ingenuity since 2002 to enhance productivity and engagement. Heartwood has won multiple awards and been featured in top-rated industry publications. For more info, go to


About Unity Technologies
Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 700,000 registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, Denmark, Lithuania, Sweden, the United Kingdom, Japan and Korea. For more information, visit:


Contact Information