SOURCE: Oscar Mayer

April 18, 2007 11:42 ET

Heat Up Your Lunch Break -- in Just 60 Seconds

Bid Farewell to Brown Bag Boredom With New OSCAR MAYER Deli Creations Hot Sandwich Melts

MADISON, WI -- (MARKET WIRE) -- April 18, 2007 -- Between meetings, errands and a seemingly endless to-do list, it can seem impossible for many Americans to enjoy a hot lunch. In fact, a recent survey(1) revealed that 70 percent of Americans work straight through lunch or only spend a mere 5-10 minutes wolfing down a quick bite. Of those who sneak time to eat, nearly two-thirds nibble on a cold lunch and say their meal is bland, boring or completely and utterly forgettable. Now, the deprived and bored can say adieu to the lunchtime blues and make the most of lunch -- in a mere 60 seconds -- with new OSCAR MAYER Deli Creations Hot Sandwich Melts.

Each OSCAR MAYER Deli Creations Hot Sandwich Melt is a build-your-own sandwich complete with OSCAR MAYER Shaved meats, premium KRAFT cheeses, specialty sauces and an innovative sub roll that heats in the microwave for fresh baked taste in 60 seconds. Simply unwrap the quality sandwich ingredients, place them on the specially designed microwaveable tray, arrange the sandwich the way you want it and heat in the microwave for 60 seconds.

The Cold, Hard Truth About Lunch

The mid-day meal seems pretty grim as nearly 40 percent of Americans lunch hunched over a keyboard. And, more than three-fourths of Americans think a hot lunch is impossible due to lack of time, cost and inconvenience. But, it doesn't mean they don't crave one. Nearly half of those surveyed think enjoying a nice lunch break includes a delicious hot meal.

"As we looked at the state of the lunch hour, we found that many Americans were looking for convenient ways to free themselves of brown bag boredom and enjoy a hot lunch," says Chris Carlisle, Senior Brand Manager. "So, we set out to create an innovative new product to satisfy America's love for deli meats in a more convenient way. By using a proprietary bread recipe, OSCAR MAYER Deli Creations Hot Sandwich Melts allow you to enjoy a delicious, hot sandwich in about a minute."

Heat Up Your Lunch

Available in five delicious, sandwich shop-inspired varieties -- Oven Roasted Ham & Cheddar, Honey Ham & Swiss, Turkey Monterey, Turkey & Cheddar Dijon and Steakhouse Cheddar -- OSCAR MAYER Deli Creations Hot Sandwich Melts are a great choice for anyone who has a busy schedule and is looking for a hot, convenient lunch option.

Available nationwide beginning April 2007, OSCAR MAYER Deli Creations Hot Sandwich Melts can be found in your grocer's refrigerated meat case section and have a suggested retail price of $2.99. For more information, please visit www.makethemostoflunch.com.

About Kraft Foods

Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com.

(1) Impulse Research Corporation, a full-service market research firm, conducted online surveys with 1,030 people (age 18 and up) nationwide. Results were collected from a random sample of 1,030 men and women, 18 and over, representing a cross-section of the United States. All participants are members of the CyberPulse™ Advisory Panel. All results are representative of the American population. All online surveys were conducted in March 2007. Impulse Research is headquartered in Los Angeles, Calif.

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