BOONTON, NJ--(Marketwire - September 9, 2010) - Green Room Public Relations, a New Jersey-based leading edge public relations and media strategy firm, is pleased to announce that Heather C. Rose has joined the Company as Public Relations Manager. Rose, who brings more than eight years pharmaceutical public relations experience to the position, will play a central role in providing strategic counsel to Green Room clients, overseeing daily account initiatives and assisting with new business development.
"Green Room's mission is to create a true 'dream team' for each client, and we welcome Heather as a core member of this experienced group," said Karen Carolonza, a partner at Green Room PR who oversees strategy. "Heather's robust healthcare background and depth of industry knowledge strengthen the agency's capabilities, and will be invaluable as we continue to meet the needs of existing clients while growing our business."
Rose joins Green Room from Communications Strategies, Inc. (CSI), where she developed and led strategic PR and marketing communications initiatives for Teva Women's Healths' suite of contraceptive products. Highlights of her tenure at CSI include spearheading the FDA approval and launch of Plan B® One-Step emergency contraception, creating a client-sponsored web site to help young women develop "Plan Bs" for key life areas, implementing numerous social media campaigns, and overseeing award-winning grassroots safe sex promotional events for college students. Previously, Rose gained experience at BMC Communications Group, LLC, a New York City-based biopharmaceutical/biotechnology PR firm, and Fleishman-Hillard's healthcare division in Boston. Along with women's health, her therapeutic areas of expertise include oncology, cardio-pulmonary, neurology/CNS, and infectious disease. Rose holds a B.S. in Public Relations from Syracuse University's S.I. Newhouse School of Public Communications.
"I am thrilled to bring my passion for healthcare PR to Green Room, and am excited to expand my knowledge beyond the pharmaceutical arena through guiding the firm's non-healthcare clients, as well," commented Rose. "Green Room is fast becoming a powerhouse in the PR world, and I look forward to learning from and growing with the talented team here."
About Green Room
Green Room Public Relations developed a hybrid approach delivering the bandwidth of a large agency along with the expertise and superior client service of a boutique firm. The agency manages a network of communications specialists and assembles "dream teams" to meet clients' needs. Senior team members oversee every project to ensure flawless execution, efficiency and deliver a level of customer service that is unparalleled in the industry. For more information visit www.greenroompr.com.
Contact Information:
Contact:
Deborah Sittig
Green Room Public Relations
973-263-8585 ext. 22